Diego Calderón

DC

Open to opportunities

Diego Calderón

@diegocalder0n

I lead integrated advertising campaigns, turning strategy into ideas, content, and brand experiences.

What I'm looking for

I'm looking to lead integrated creative work where strategy, storytelling, digital platforms, content, and brand experiences come together. I value teams that use generative AI to expand exploration and prototyping while keeping strong ideas and creative judgment at the core.

I've led integrated campaigns, new-business pitches, and brand experiences for MGC Global Group, GYT Group, Cheil Chile, Ogilvy Chile, and McCann Santiago. My work has supported brands including MG Motor, General Motors, Nestlé, Aramco, Mattel, Hot Wheels, Entel, Trendy, Virgin Mobile, LAN Airlines, Toyota, Copec, and Ripley.

With 14+ years in advertising and roots in copywriting, I connect strategy, concepts, content, digital, TV, social media, and experiences from brief to execution. I use generative AI to strengthen research, ideation, visual prototyping, and pitches while keeping creative judgment and the idea at the core.

Experience

Work history, roles, and key accomplishments

MG

Current

Creative Director

Current

MGC Global Group

Aug 2025 - Present (1 year)

Leading projects, integrated campaigns and new-business pitches, connecting strategy, concept, content, digital and brand experiences from brief through pitch and execution. Integrated generative AI as a support tool to expand exploration, accelerate prototyping and elevate presentations.

Creative Direction Integrated Campaigns New Business Pitches Strategy Concept Development Content Digital Brand Experiences Generative AI Prototyping And Presentations

Education

Degrees, certifications, and relevant coursework

UN

UNIACC

Specialization, Audiovisual Writing & Screenwriting

2011 -

Studied audiovisual writing and screenwriting techniques at UNIACC in 2011.

UN

UNIACC

Bachelor's Degree, Advertising

2008 - 2012

Studied advertising at UNIACC in Santiago, Chile, from 2008 to 2012.

Tech stack

Software and tools used professionally

Factory

Availability

Open to opportunities

Location

Chile

Authorized to work in

Portfolio

diegocalderon.myportfolio.com

Salary expectations

60k+ USD

Social media

Job categories

Creative Director Copywriter Creative Supervisor Digital Copywriter Creative Strategist Art Director Creative Director Brand Creative Director Creative Direction Executive Creative Director Ad Creative Director VP Creative Director Creative Marketing Director Marketing Creative Director

Skills

Copywriting Storytelling Creative Direction Creative Strategy Integrated Campaigns Social Media Digital Marketing Brand Experiences Generative AI And Presentations Pitch Creative Leadership Film Production Photography Event Production Branding Content Development Prototyping Factory

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