Gurpreet Singh
@gurpreetsingh4
Detail-oriented Campaign Operations Specialist with digital ad expertise.
What I'm looking for
I am a dedicated Campaign Operations Specialist with over 3 years of experience in digital ad trafficking and campaign management. My expertise lies in platforms such as DV360, CM360, and Prisma, where I have honed my skills in campaign setup, quality assurance, and real-time performance monitoring. I take pride in my ability to launch and optimize campaigns while effectively managing pacing, spend, and delivery issues.
Currently, I work at Omnicom Group (Annalect) in Gurugram, where I actively engage in the campaign setup process, ensuring alignment with client expectations. I collaborate closely with analytics and technical teams to facilitate seamless campaign launches and conduct thorough pre-launch QA to guarantee error-free configurations. My role also involves mentoring junior team members and maintaining high standards of campaign quality across EMEA and US regions.
Previously, I served as a Digital Marketing Executive at Canvas Capital, where I managed end-to-end ad operations and executed social media campaigns. My experience includes utilizing tools like Google Analytics and WordPress for performance tracking and website management. I am passionate about continuous improvement and enjoy contributing to team success through effective communication and collaboration.
Experience
Work history, roles, and key accomplishments
Associate
Omnicom Group (Annalect)
Jun 2023 - Present (2 years 1 month)
Actively involved in campaign setup from early stages to align with client expectations. Liaise with analytics and tech teams to support seamless and timely campaign launches. Conduct pre-launch QA to ensure all tagging, creative assignments, and platform configurations are error-free.
Digital Marketing Executive
Canvas Capital
Aug 2021 - Present (3 years 11 months)
Managed end-to-end ad operations: trafficking, QA, launch, optimization, and reporting using CM360 & DV360. Ran pre-launch checks and collaborated with technical teams to resolve tag and pixel issues. Implemented and tracked audience targeting, bid strategies, and pacing adjustments mid-flight.
Digital Marketing Intern
Digital Players
Feb 2021 - Present (4 years 5 months)
Supported client servicing team with campaign setup and QA for display and social campaigns. Attended client calls and helped translate briefs into actionable creative requests. Coordinated with internal teams to ensure timelines, budgets, and deliverables were met.
Education
Degrees, certifications, and relevant coursework
University of Delhi
Arts, History & Political Science
Studied a comprehensive curriculum in Arts, gaining foundational knowledge and analytical skills. Completed coursework and projects that enhanced critical thinking and communication abilities.
Dr. S.R.S. Mission School
Arts, Arts
Completed secondary education with a focus on Arts, developing a strong academic foundation. Engaged in various subjects that fostered a broad understanding of humanities and social sciences.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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