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mohammedadnan vvfgc

@mohammedadnanvvfgc

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AdTech Campaign Specialist with expertise in OTT and CTV operations.

India

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What I'm looking for

I seek a dynamic environment that fosters innovation and growth, where I can leverage my skills in campaign management and technology to drive impactful marketing solutions.

I am an AdTech Campaign Specialist with over 3.6 years of experience specializing in OTT and Connected TV (CTV) ad operations. My journey has equipped me with a robust skill set in managing end-to-end campaign processes, ensuring that every detail is meticulously handled for optimal performance. I have a proven track record of delivering high-impact campaigns using tools such as Google Ad Manager (GAM360), CM360, and OneView DSP, coupled with strong client communication skills that foster lasting relationships.

In my current role as an Ad Operations Analyst at Annalect, I manage the execution of campaigns, ensuring seamless trafficking, optimization, and reporting across multiple premium client accounts. My ability to collaborate with cross-functional teams has been instrumental in troubleshooting and resolving campaign issues, ultimately enhancing client satisfaction and operational efficiency. I am passionate about leveraging technology to create innovative marketing solutions that drive results and maximize return on ad spend (ROAS).

Experience

Work history, roles, and key accomplishments

Current

Ad Operations Analyst

Current

Annalect

Jan 2025 - Present (5 months)

Managed end-to-end campaign execution using GAM360, ensuring seamless trafficking, optimization, and reporting for both programmatic and direct campaigns across multiple premium client accounts. Oversaw media billing and actualization using Mediaocean tools to ensure accurate and timely reconciliation of campaign expenses and revenue.

MediaOcean Programmatic Campaign Optimization Reporting Client Management Troubleshooting Data Analysis

Campaign Specialist

Theorem

Nov 2021 - Jan 2025 (3 years 2 months)

Managed both programmatic and direct OTT and CTV campaigns, from media planning to IO validation, utilizing Google Ad Manager (GAM) for trafficking, optimizing, and troubleshooting. Proficiently handled programmatic campaign management using OneView DSP and DCM/CM360 for accurate trafficking and reporting.

Programmatic Advertising OTT CTV Google Ad Manager OneView DSP Team Leadership

Client Service Analyst

Theorem

Developed programmatic line item proposals using seat IDs in AdX and utilized CRM tools like Salesforce and Jira for effective client communication. Successfully managed display and video ad campaigns for premium accounts, providing exceptional client support and troubleshooting.

Programmatic Advertising Salesforce Jira Display Advertising Video Advertising Team Leadership Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Vidya Vardhaka First Grade College

Bachelor of Commerce, Commerce

Completed a Bachelor of Commerce degree at Vidya Vardhaka First Grade College. The curriculum focused on foundational business principles and practices.