Musharraf User

I am a results-driven Campaign Manager with a proven track record in orchestrating end-to-end digital campaigns across prominent DSPs like DV360, Trade Desk, Amobee, and Nexxen. My specialization in strategic campaign setups, meticulous QA processes, and dynamic MUSHARRAF optimization has consistently led to optimal pacing and healthy margins. I have successfully overseen daily pacing for a diverse portfolio of over 600 campaigns, showcasing my proficiency in managing both 1p Senior Campaign Manager and 3p values.

Throughout my career, I have demonstrated a strong ability to develop comprehensive digital marketing strategies and execute end-to-end campaign setups that align with client objectives and industry best practices. My experience includes conducting ongoing performance analysis, identifying opportunities for improvement, and implementing adjustments to achieve KPIs. I take pride in my thorough quality analysis of digital campaigns, ensuring adherence to brand guidelines and industry standards, which has earned me multiple client appreciations for exceptional campaign performance and strategic insights.