Looking for a job

Heloise Auer

@heloiseauer

Advertising Planning B2B Specialist at Agência Canna, planning campaigns and implementing lead scoring, automation flows, and funnel-focused analysis.

Brazil

Message

At Agência Canna, I plan B2B advertising for manufacturers, distributors, and SaaS clients. My work includes mapping buyer journeys, planning channels and automation, and implementing landing pages, emails, and lead-scoring flows.

As a freelance Advertising Planning analyst with Agência F2F, I planned campaigns for brands and advertisers, including Lollapalooza 2026, Post-BBB 2026, the 2026 World Cup warm-up, and GloboPop.

Earlier, I coordinated content at Agência Hub.41 and copywriting and social media at Agência Umma. I’ve also written for Revista Viver Curitiba and A Escotilha, bringing together journalism, content strategy, SEO, and digital marketing.

Experience

Work history, roles, and key accomplishments

Current

Advertising Planning · B2B Specialist

Current

Agência Canna

Nov 2023 - Present (3 years)

Plans advertising for B2B clients, including personas, segmentation, and automation. Implements landing pages, forms, and email flows, and analyzes funnel performance.

Personas Target Audiences Buyer Journeys Channel Plan Segmentation Automation Campaign Planning Inbound Content SEO Landing Pages Forms Popups Email Marketing Automation Flows Lead Scoring CRO RD Station Customer Success

Content Coordinator

Agência Hub.41

May 2023 - Oct 2023 (5 months)

Led the content team, managed projects, and created real-time posts and reels with strong storytelling. Liaised with press offices and handled account service for clients including real estate developers and luxury brands.

Content Strategy Project Management Storytelling SEO Press Relations Account Services Customer Success

Copywriting Coordinator

Agência Umma

Oct 2019 - May 2023 (3 years 7 months)

Led the copywriting and social media team, planned strategic content, and wrote copy for ads, posts, blogs, emails, and e-books. Created scripts for corporate videos and email nurture flows.

Copywriting Social Media Content Strategy Email Marketing MQL UX Writing Script Writing

Writer & Social Media

Revista Viver Curitiba

Jan 2018 - Oct 2019 (1 year 9 months)

Wrote food, culture, and lifestyle articles for the print magazine and created real-time content for Instagram, YouTube, and the news portal. Monitored daily metrics and optimized traffic.

Writing Social Media Content Creation Metrics Monitoring Traffic Optimization Sponsored Content Press Relations

Columnist

A Escotilha

May 2018 - Nov 2018 (6 months)

Wrote a weekly column for the portal's literature section, including story research and pitching, and produced written and audiovisual content.

Writing Research Pitching Audiovisual Content

Volunteer Reporter

NCEP

Mar 2015 - Mar 2016 (1 year)

Volunteered as a reporter at the Center for Communication and Popular Education, writing articles for Jornal A Laje, a newspaper for people experiencing homelessness.

Reporting Writing Journalism