Open to opportunities

Gretthel Bohorquez

@gretthelbohorquez

Message

Project & Operations specialist driving event excellence and data-driven marketing.

Panama

Message

What I'm looking for

I seek a role where I can lead event and marketing operations, improve processes with data, collaborate cross-functionally, and drive measurable engagement and revenue growth.

I am a results-driven Project & Operations Specialist with 10+ years managing events, marketing campaigns, and cross-functional projects across luxury and corporate brands in the U.S., Canada, and Panamá. I specialize in remote work, process improvement, and data-driven decision-making with a consistent record of meeting sales and engagement goals.

At Estée Lauder I supported marketing and education activations across the U.S. and Canada, managing end-to-end logistics, supplier coordination, and budget tracking for over 200 events annually, created dashboards and trackers that reduced planning timelines by 20%, and led vendor selection and contracting while ensuring brand compliance and cost efficiency.

Earlier roles in hospitality and contact center training strengthened my event strategy, stakeholder relations, and team leadership skills; I plan and execute virtual and in-person activations, negotiate contracts, and deliver measurable attendance and revenue results.

Experience

Work history, roles, and key accomplishments

Current

Project & Operations Specialist

Current

Estée Lauder

Jan 2021 - Present (4 years 9 months)

Managed end-to-end marketing and education activations across the U.S. and Canada, improving operational efficiency and reducing planning timelines by 20% while supporting 200+ events annually.

Event Management Process Improvement Cross Functional Collaboration

Training Associate

Foundever

Jun 2020 - Dec 2021 (1 year 6 months)

Managed onboarding and training programs for new hires, tracking progress and ensuring timely completion of modules while coordinating performance communication across teams.

Onboarding Training Delivery Cross Functional Communication Performance Monitoring Stakeholder Management

Groups & Events Coordinator

W Panama Hotel

Sep 2018 - Aug 2020 (1 year 11 months)

Planned and executed 30+ corporate, social, and lifestyle events monthly, monitoring KPIs and implementing strategies to consistently meet or exceed monthly attendance and revenue goals.

Event Planning KPIs Client Relations Budget Management Logistics

Event Manager

Hotel Intercontinental Miramar Panama

Jun 2017 - Aug 2018 (1 year 2 months)

Directed end-to-end planning for meetings and conferences, negotiated vendor contracts, and coordinated multi-day schedules to achieve monthly revenue targets and high guest satisfaction.

Event Management Contract Negotiation Budgeting Logistics Coordination Vendor Management

Social Event Manager

Sheraton Panama Hotel & Convention Center

Sep 2013 - May 2017 (3 years 8 months)

Oversaw weddings, social events, and corporate meetings from proposal to execution, consistently meeting or exceeding monthly sales and guest satisfaction targets.

Client Management Proposal Development Event Execution