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Graham Baartmans

@grahambaartmans

Experienced Associate Director in Business Development and Investment Sourcing.

United States
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What I'm looking for

I seek a dynamic role in business development or investment, focusing on innovative strategies and growth opportunities.

As an Associate Director of Business Development at Serent Capital, I lead comprehensive research and sourcing efforts across various software verticals, including HCM/HR Tech and Media & Entertainment. My role involves driving new investment theses and managing M&A initiatives, which have significantly contributed to our firm's strategic growth. I take pride in developing AI-enabled sourcing best practices and enhancing lead conversion rates through innovative data enrichment processes.

Previously, as an Analyst at Frontier Growth, I honed my skills in identifying and converting B2B software companies for growth equity investment. I successfully developed a proprietary lead scoring model that streamlined our investment opportunity pipeline, leading to multiple Letters of Intent. My experience in managing vendor relationships and training new analysts has equipped me with a robust understanding of the business development landscape.

With a solid foundation in finance and a passion for technology, I am committed to leveraging my expertise to drive impactful investment decisions and foster growth in the software industry.

Experience

Work history, roles, and key accomplishments

SC
Current

Associate Director of Business Development

Serent Capital

Sep 2024 - Present (10 months)

Led end-to-end research and sourcing efforts in HCM/HR Tech, Learning & Development, and Media & Entertainment software verticals, driving new investment theses and outbound campaigns. Owned M&A sourcing efforts for Avionté software and co-led M&A initiatives for Progress Learning, including target identification, market mapping, and executive outreach.

FG

Analyst

Frontier Growth

Sep 2022 - Present (2 years 10 months)

Identified, engaged, and converted vertical B2B software companies for growth equity investment. Developed a proprietary lead scoring model with 10 weighted factors to automate the scoring and prioritization of the investment opportunity pipeline.

Education

Degrees, certifications, and relevant coursework

North Carolina State University logoNU

North Carolina State University

Bachelor of Science, Business Administration: Finance Concentration

Grade: Cum Laude

Activities and societies: Member, NC State Entrepreneurship Clinic

Graduated Cum Laude with a Bachelor of Science in Business Administration, concentrating in Finance. Participated as a member of the NC State Entrepreneurship Clinic, gaining practical experience in entrepreneurial endeavors.

Tech stack

Software and tools used professionally

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