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Grace Ndung'u

@gracendungu

Senior Client Success Manager and B2B growth strategist delivering retention, churn reduction, and expansion revenue.

Kenya
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What I'm looking for

I’m looking for a B2B SaaS role where I can drive measurable client retention and expansion, optimize onboarding, and support growth with SEO and digital campaigns—working closely across sales, marketing, product, and operations.

I’m a results-driven professional with 5+ years of experience across SaaS client success, B2B digital marketing, SEO, content strategy, and public relations. I focus on remote operations, stakeholder management, and cross-functional collaboration to turn strategy into measurable outcomes.

In my Client Success work, I’ve increased client retention by 35% and reduced churn by 28% through proactive lifecycle engagement, improved onboarding, and structured support. I’ve also generated 18–22% expansion revenue, improved onboarding efficiency by 40%, maintained CSAT scores above 92%, and increased CRM forecasting accuracy by 45% by optimizing HubSpot, Salesforce, and Zoho workflows.

My background in public relations and journalism strengthens brand storytelling, media communication, digital content strategy, and audience engagement. I bring end-to-end execution—from QBRs and KPI dashboards to SEO analysis and digital campaign management—using tools like Google Analytics, SEMrush, Ahrefs, and LinkedIn Marketing.

Experience

Work history, roles, and key accomplishments

ME

Media & Communications Professional

MediaMax

Produced articles, interviews, and digital media content to support editorial production and public communications. Monitored engagement metrics and collaborated with editorial teams to craft compelling media narratives and strengthen audience engagement.

Education

Degrees, certifications, and relevant coursework

GR

GRACENDUNG’U

Bachelor's Degree in Public Relations, Public Relations

Bachelor’s degree in Public Relations focused on strategic communication, corporate reputation management, brand positioning, and media relations. Emphasized campaign development, stakeholder engagement, crisis communication, and digital communication strategies.

GR

GRACENDUNG’U

Associate's Degree in Journalism and Mass Communication, Journalism and Mass Communication

Associate’s degree in Journalism and Mass Communication focused on media production, digital storytelling, and news communication. Training included research, content development, interviewing, and multimedia communication across traditional and digital platforms.

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