Open to opportunities

Caroline Wachira

@carolinewachira1

Message

I’m a senior PR and client relations pro driving coverage and efficient delivery.

Kenya

Message

What I'm looking for

I’m looking for a PR role where I can pitch strong stories, secure coverage, and track PR performance—while running multi-client campaigns with clear reporting, calm organization, and room to grow my digital PR and client success offerings.

I’m a PR and Client Relations professional with 10+ years across agency and in-house roles, focused on media coordination, campaign execution, and consistently supporting clients. I manage 15–20 client accounts at once, bringing structure to briefs, deadlines, and stakeholder communication so teams deliver on time.

In my current role as Operations Client Relations Executive, I coordinate PR/marketing campaigns and translate client needs into clear, press release-style messaging. I’ve improved turnaround time by 20% through proactive tracking, resolving issues early, and maintaining organized records in CRM tools for performance reporting.

Previously, as Business Development Operations Coordinator, I oversaw 20 clients/partners and supported onboarding and reporting systems that improved visibility and delivery. I built strong relationships by prioritizing follow-ups, integrating workflows across teams, and staying calm while aligning timelines and deliverables for PR and business development campaigns.

Earlier, as a Media Client Service Project Coordinator, I managed 8–12 accounts end-to-end—planning to delivery—while simplifying concepts for PR/media alignment. I also support digital visibility through social/email and basic SEO, and I’m known for responsive updates via Microsoft Teams, pitching stories, and measuring PR performance to continually strengthen outcomes.

Experience

Work history, roles, and key accomplishments

Current

Client Relations Executive

Current

iBrand Limited

Jan 2022 - Present (4 years 3 months)

Managed 15 client accounts as primary contact, coordinating PR/marketing campaigns and pitching briefs to support media/content execution with timely delivery. Supported digital PR (social/email), improving turnaround time by 20% through proactive issue resolution, reporting, and clear Teams communication.

Client Account Management Media Coordination Digital PR Outreach Social Media Email Marketing Stakeholder Management

Current

Communications & Content Associate

Current

Chilcott Group Limited

Jan 2022 - Present (4 years 3 months)

Synthesized large volumes of information into structured reports and summaries using predefined frameworks and guidelines. Reviewed deliverables for accuracy, clarity, and consistency, and flagged inconsistencies or errors.

Synthesizes Information Guideline Taxonomy Application Quality Assurance Reading Comprehension Written Communication

Public Relations & Research Assistant

Heintworth Corporation

Jan 2020 - Jan 2022 (2 years)

Analyzed and categorized media and research data into structured insights using evaluation frameworks. Managed large datasets and produced concise, actionable summaries while maintaining strong documentation accuracy.

Data Structuring Quality Assurance Attention To Detail Documentation

Business Development Operations Coordinator

Chilcott Group

Jan 2019 - Jan 2022 (3 years)

Oversaw 20 clients/partners and coordinated multi-team PR/business development projects by aligning timelines and deliverables. Improved delivery timelines by 15% through prioritization, follow-ups, and workflow integration while supporting client onboarding and reporting visibility.

Business Development Operations Workflows Client Onboarding Reporting Systems Relationship Management

Business Dev Operations Coordinator

Chilcott Group

Jan 2019 - Jan 2022 (3 years)

Coordinated multi-team PR and business development campaigns for 20 clients/partners, aligning timelines and deliverables. Improved delivery timelines by 15% through prioritization, follow-ups, and workflow integration, while supporting onboarding and reporting.

Business Development Support Client Onboarding Reporting Systems Workflows Relationship Management

Content & Communications Intern

iBrand Limited

Jan 2019 - Jan 2020 (1 year)

Organized and categorized marketing and communications content for guideline-driven use. Supported structured data entry and documentation by reviewing materials for accuracy and alignment.

Quality Assurance Data Entry Reading Comprehension Attention To Detail Written Communication

Project Coordinator (PR/Media)

Ideas and Places Media

Jan 2015 - Jan 2019 (4 years)

Managed 8–12 client accounts and coordinated full campaign lifecycles from planning to delivery, aligning media/PR messaging. Tracked progress and deadlines and supported digital content and social campaigns to contribute to client visibility and coverage opportunities.

Media Campaign Lifecycle client support Messaging Social Media Support Coverage Relationship Management

Media Client Service Coordinator

Ideas and Places Media

Jan 2015 - Jan 2019 (4 years)

Managed 8–12 client accounts and coordinated full campaign lifecycles, ensuring PR/media alignment from planning through delivery. Tracked progress and deadlines while supporting digital content and social campaigns to improve client visibility and coverage opportunities.

Campaign Coordination PR And Media Alignment Content Briefing Social Media Support Relationship Management

Media Production Partnerships Assistant

Channel 2 Entertainment

Jan 2012 - Jan 2015 (3 years)

Supported media and content projects by liaising with clients, vendors, and internal teams for scheduling, logistics, and stakeholder communication. Coordinated partnership execution similar to PR outreach to ensure smooth delivery and relationship maintenance.

Media Project Support Scheduling PR Style Outreach Support Team Coordination

Media Partnerships Assistant

Channel 2 Entertainment

Jan 2012 - Jan 2015 (3 years)

Supported media/content projects and media production partnerships by coordinating scheduling, logistics, and stakeholder communication. Assisted partnership outreach-like activities to ensure smooth execution and maintain relationships across clients, vendors, and internal teams.

Media Production Scheduling Client Communication Vendor coordination

Operations Assistant

iMedia Limited

Jan 2009 - Jan 2012 (3 years)

Supported operations and internal processes for marketing/PR initiatives, managing scheduling, records, and communication. Built foundational multi-tasking and organized tracking habits to support timely, well-documented campaign execution.

Administrative Operations Marketing Support Scheduling Records Management Trackings

Administrative Operations Assistant

iMedia Limited

Jan 2009 - Jan 2012 (3 years)

Supported operations and internal processes by managing scheduling, records, and communications for marketing/PR initiatives. Built foundational skills in multitasking and organized tracking to support campaign execution.

Administrative Support Scheduling Records Management Marketing PR Coordination Multitasking Organized Tracking Operations Support Documentation

Education

Degrees, certifications, and relevant coursework

Kenya Institute of Management

Diploma, Public Relations Management

Completed a Diploma in Public Relations Management at the Kenya Institute of Management.

United States International University Africa

IBA, Marketing

Completed an IBA in Marketing at United States International University Africa.

United States International University – Africa (USIU-A)

Bachelor of Science, International Business Administration

Earned a Bachelor of Science in International Business Administration from USIU-A.

ALX Africa

AI Career Essentials, Artificial Intelligence (AI)

Activities and societies: Tools covered include Google Sheets, Microsoft Excel, and Google Docs, along with basic data handling tools and AI workflows for annotation.

Completed ALX Africa's AI Career Essentials, covering basic AI concepts and data labeling/annotation workflows.