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Anurag Vijay

@anuragvijay

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Dynamic marketing leader with 19+ years of experience.

India

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What I'm looking for

I am looking for opportunities that allow me to leverage my marketing expertise to drive growth and innovation in a collaborative environment.

I am a results-driven marketing leader with 19+ years of experience driving growth and building powerful brand narratives across diverse industries. Proven success in leading large-scale integrated campaigns, digital transformations, and strategic marketing for top Indian corporates like the Mahindra Group, Future Group, and Landmark, and now as Founder of Social Ace Media & Marketing.

Adept at aligning marketing with business strategy, leading high-performing cross-functional teams, and managing multimillion-dollar budgets. Known for innovative thinking, strong market insight, and a passion for delivering measurable impact. Actively exploring global leadership roles in marketing, brand strategy, and digital transformation.

Experience

Work history, roles, and key accomplishments

Current

Founder & Marketing Consultant

Current

Social Ace Media & Marketing

Feb 2024 - Present (1 year 5 months)

Founded and scaled a full-service agency offering branding, digital marketing, outdoor media, events, and website development. Delivered strategic marketing solutions for clients across real estate, retail, education, and arts sectors.

Branding Digital Marketing Event Management Web Development Lead Generation Brand Awareness

Head – Marketing (DGM)

Mahindra Lifespace Developers Ltd.

Jan 2011 - Feb 2024 (13 years 1 month)

Led pan-India marketing for Mahindra’s 5,500+ acre industrial parks, increasing market share by 30% through strategic expansion and partner-led marketing. Managed INR 100M annual marketing budget and collaborated with 5+ agencies, leading digital campaigns that generated 10+ qualified leads per month.

Pan India Marketing Budget Management B2B Marketing Lead Generation

Asst. Manager – Marketing

Future Group

Mar 2010 - Jan 2011 (10 months)

Led on-ground activations and festive campaigns, boosting footfall by 20%. Saved INR 5M via vendor negotiations and process optimization.

On Ground Activations Process Optimization Marketing Strategy

Sr. Executive – Marketing

Lifestyle International Pvt. Ltd.

Jun 2006 - Feb 2010 (3 years 8 months)

Drove customer acquisition via CRM programs and in-store activations. Achieved 100%+ targets for loyalty and corporate sales initiatives.

Customer Acquisition CRM In Store Activations Loyalty Programs Corporate Sales

Education

Degrees, certifications, and relevant coursework

MICA & UpGrad

PG Certification, Digital Marketing & Communication

Completed a postgraduate certification in Digital Marketing & Communication, focusing on modern marketing strategies and communication techniques. Gained expertise in digital tools and platforms essential for contemporary marketing.

Amity Business School

MBA, Marketing & Finance

Earned a Master of Business Administration with a dual specialization in Marketing and Finance. Developed a strong foundation in business management, strategic marketing, and financial analysis.

Rajasthan University

B.Com, Commerce

Obtained a Bachelor of Commerce degree, providing a comprehensive understanding of business principles and practices. Focused on core commercial subjects relevant to a career in business.