ADAyan Debnath
@ayandebnath
Data analyst skilled in digital marketing and data visualization.
IndiaWhat I'm looking for
I am a data analyst with a strong foundation in digital marketing and data visualization. My recent experience as a Media Buyer at Growth Studioz LLP allowed me to conduct in-depth analyses of digital advertising campaigns, where I tracked key performance indicators such as conversion rates and return on ad spend. I automated reporting processes using Google Sheets and Power BI, significantly enhancing efficiency and reducing manual work.
Prior to this, I served as a WordPress Content Manager at Klarecon Ltd in Tel Aviv, where I managed content performance analytics and collaborated with SEO teams to optimize engagement strategies. My role as a Campaign Manager at Wordline Media further honed my skills in designing data-driven Facebook ad campaigns, allowing me to improve ROI through meticulous performance analysis and budget optimization.
Experience
Work history, roles, and key accomplishments
Media Buyer
GROWTH STUDIOZ LLP
Jun 2023 - Present (2 years)
Conducted in-depth data analysis on digital advertising campaigns, tracking key performance indicators such as conversion rates and return on ad spend. Automated weekly reporting processes by integrating Google Sheets and Power BI, significantly reducing manual effort and increasing efficiency.
WordPress Content Manager
KLARECON LTD
Nov 2022 - Present (2 years 7 months)
Managed content performance analytics for various digital platforms, leveraging data insights to optimize engagement and conversion rates. Conducted A/B testing to evaluate content strategies and refined approaches, collaborating with SEO and marketing teams.
Campaign Manager
WORDLINE MEDIA
Jul 2022 - Present (2 years 11 months)
Designed and monitored data-driven Facebook ad campaigns, continuously analyzing performance metrics to optimize ROI. Conducted thorough market and competitor analysis, identifying gaps and opportunities for strategic campaign planning.
Operations Executive
AM ELECTRICALS
May 2017 - Present (8 years 1 month)
Conducted inventory and supply chain analysis, identifying inefficiencies and implementing data-driven process improvements that reduced operational costs. Designed and maintained Excel-based dashboards for tracking key operational metrics, improving accuracy and decision-making.
Copywriter
HOTSHOP CREATIVES
Mar 2015 - Present (10 years 3 months)
Wrote crisp short-form copy for digital brands according to client requirements. Focused on delivering engaging content that aligned with brand voice and marketing objectives.
Education
Degrees, certifications, and relevant coursework
NSHM SCHOOL OF MEDIA AND COMMUNICATIONS
Bachelor of Management Studies, Advertising
Grade: 7.3 GPA
Activities and societies: Minored in Public Relations.
Completed a Bachelor of Management Studies with a focus on Advertising. Gained foundational knowledge in advertising principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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