At APTARA INC., I lead a six-member BDR team across three service lines, aligning campaign priorities with ICP fit and business objectives. Team-generated leads grew from 130 in 2024 to 270 in 2025 and 335 in 2026 YTD, with approximately 70% lead qualification rates.
I designed Power BI dashboards and Excel reports to track team activity, lead generation, campaign performance, and vertical-level results. In 2026 YTD, the team delivered 235 qualified leads, 140 meetings, and 56 recorded won deals.
I implemented an AI-assisted prospect research workflow using Claude AI and ZoomInfo. It reduced research preparation from approximately 5–6 hours to 30–60 minutes, and generated 10 meetings and 18 positive responses in its first two months from a single rep.
Previously, as a Business Development Executive at APTARA INC., I sourced and managed an estimated $750K+ active opportunity pipeline across North American enterprise accounts. I also created SOPs for CRM data hygiene, lead qualification, prospect research, and sales handoffs.
