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@giusyricciardi
Proactive Sales Development Representative with a passion for growth.
I am a proactive and results-driven Sales Development Representative with over 3 years of experience in lead generation, cold outreach, and business development. My journey in sales has been marked by a consistent track record of exceeding targets and driving growth. Currently, I am proud to lead as the Top SDR at Valutico, where I have generated over 2,177 qualified leads and booked 178 demos with key decision-makers, ranking 2nd globally for Total Bookings in 2022 and 1st in 2023 and 2024.
My experience spans various roles, including a Business Development Assistant and Marketing Assistant, where I honed my skills in crafting effective outreach strategies and optimizing marketing campaigns. I am passionate about creating meaningful client relationships and initiating high-value business conversations, contributing to major partnership pipelines at international financial conferences. I hold a Master's degree in International Marketing from the University of Sussex, where I focused on Global Marketing and Digital Marketing.
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Work history, roles, and key accomplishments
Valutico
May 2022 - Present (3 years 6 months)
Generated 2,177 qualified leads and booked 178 demos with key decision-makers, exceeding quarterly targets consistently. Ranked 2nd globally for Total Bookings in 2022; 1st in 2023 and 2024, and currently leading the SDR leaderboard for 2025.
MoodMe
Oct 2021 - Dec 2021 (2 months)
Designed and implemented LinkedIn/email outreach templates that increased response rates by 25%. Built a prospect base of 1,000+ targeted contacts, boosting seasonal campaign effectiveness.
Jurnee
Feb 2021 - May 2021 (3 months)
Grew LinkedIn followers by 400 and boosted post impressions by over 3,000 through strategic content planning. Developed and distributed monthly newsletters, increasing subscriber engagement.
Vectorised AI Labs
May 2020 - Jul 2020 (2 months)
Conducted in-depth market research and generated over 140 targeted leads, helping shape outreach strategy. Created high-converting marketing content and built a structured social media plan for brand visibility.
Refsix
Oct 2016 - Mar 2017 (5 months)
Analyzed Italian market opportunities, supporting entry strategy with data-driven insights. Evaluated market size and outreach potential, aiding international expansion planning.
Degrees, certifications, and relevant coursework
MSc International Marketing, International Marketing
Grade: 2:1
Achieved a 2:1, focusing on Global Marketing, Digital Marketing, and Market Research. Completed a dissertation on social media influencers, specifically examining the development of Chiara Ferragni, Chiara Biasi, and Chiara Nasti.
BSc International Business, International Business
Grade: 2:1
Graduated with a 2:1, concentrating on Business, Marketing, and Management. Wrote a dissertation titled 'Born Global Firms' Growth and Collaborative Entry Mode'.
Software and tools used professionally
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