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Giulia Podgornik

@giuliapodgornik

Marketing strategy and brand communications professional at IKEA Italia Retail Srl who contributed to a digital transformation associated with 80% higher engagement.

Singapore

Message

At IKEA Italia Retail Srl, I developed content strategies for IKEA Family and IKEA Business Network and coordinated integrated campaigns across digital and in-store channels. I also contributed to transforming IKEA for Business content into data-driven web experiences, an initiative associated with an 80% increase in digital engagement.

At Italian Women’s Group in Singapore, I define marketing strategy and communications for community initiatives, including the Denim Day awareness campaign, and help strengthen the group’s digital presence. Earlier, I worked in in-store communication and sales operations at IKEA Italia Retail Srl and coordinated social media, website content, and client events at Figurella Forever Srl.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategy Volunteer

Current

Italian Women's Group

Apr 2026 - Present (7 months)

Defining marketing strategy and communications for community initiatives, including the Denim Day awareness campaign. Reshaping the group's digital presence to grow visibility and build connections within the Singaporean international community.

Marketing Strategy Communication Skills Community Engagement Digitalisation

Executive Marketing & Communications - HQ

IKEA Italia Retail Srl

Apr 2021 - Aug 2026 (5 years 4 months)

Responsible for marketing content strategy and integrated communication across IKEA Family and IKEA Business Network loyalty programmes, as well as IKEA for Business products and solutions. Led digital transformation initiatives and coordinated omnichannel campaigns.

In-store Communication & Sales Operations

IKEA Italia Retail Srl

Aug 2015 - Mar 2021 (5 years 7 months)

Managed in-store communication and product presentation, ensuring brand consistency across physical touchpoints. Coordinated product presentations and sales-floor layouts to support commercial priorities and customer needs.

visual communication Retail Operations Customer Experience team development

Marketing and Social Media Coordinator

Figurella Forever Srl

Sep 2011 - Aug 2014 (2 years 11 months)

Managed social media, website content, and client events to support brand visibility and membership growth.

Social Media Management Content Management Event Planning

Education

Degrees, certifications, and relevant coursework

University of Milan

Master's degree, Public and Corporate Communication

2016 - 2020

Master's degree in Public and Corporate Communication with specialisation in advertising, corporate communication and strategic brand management.

University of Milan-Bicocca

Bachelor's degree, Psychosocial Sciences of Communication

2012 - 2016

Bachelor's degree in Psychosocial Sciences of Communication with an interdisciplinary background in psychology, communication, sociology, design, marketing and IT.