Helena Santos

I’m a Digital Marketing Analyst with hands-on experience building and supporting integrated digital strategies across SEO, content marketing, social media, paid media, and email marketing. I combine campaign execution with rigorous performance analysis to improve brand visibility, engagement, and results.

In my most recent role as an SEO and Content Analyst Jr+ (Remote) at Eleven, I supported multiple client accounts in iGaming, e-commerce, and B2B by executing initiatives using Semrush, Ahrefs, Google Analytics, and AI-enabled workflows. I performed keyword research, trend analysis, and competitor benchmarking to shape content planning and campaign optimization, and I conducted content audits and on-page optimizations to identify opportunities for stronger engagement and content performance.

Previously, as a Marketing & Social Media Analyst at Brazil Exclusive Travels, I supported end-to-end digital marketing for a luxury tourism agency—strengthening brand awareness, lead generation, and online presence. I planned and managed Instagram and LinkedIn content (editorial calendars, publishing, and performance monitoring), while also executing SEO tasks, email marketing campaigns, paid media support (Meta Ads), and WordPress updates within integrated strategy.

I also bring cross-functional communication and commercial experience from earlier roles, including Sales Promoter work where I engaged customers and supported sales targets through negotiation and persuasion. In a PR and Communications Analyst project for Brazil Footprint 0.0 hosted in partnership with the Barbican Centre, I coordinated digital collaboration between curators and international artists to ensure timely content delivery for a global online cultural festival.