Open to opportunities

Giohana Gomez

@giohanagomez

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Senior E-commerce Manager with 8+ years in digital commerce.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my e-commerce expertise to drive growth and innovation in a collaborative environment.

With over 8 years of experience in digital commerce, I have honed my skills in leading collaborative teams to optimize customer discovery and purchase paths. My focus is on enhancing the digital shopping experience, boosting consumer confidence, and designing innovative solutions that create inspiring moments in the digital customer journey. As a Senior Manager, I am dedicated to building and nurturing an engaged, curious team while serving as a lead digital strategist, driving business opportunities and thoughtful solutions.

In my current role as Senior E-commerce Manager at Kipling, I have developed a comprehensive e-commerce growth strategy that has significantly increased conversions. I lead a team of e-commerce specialists, guiding them in project management and performance feedback to foster professional development. My analytical skills have allowed me to identify sales trends and opportunities for growth, while my experience with SEO and digital marketing strategies has driven organic traffic and improved website performance. I am passionate about using data-driven insights to enhance user experience and achieve business goals.

Experience

Work history, roles, and key accomplishments

Current

Senior E-commerce Manager

Current

Kipling

Apr 2019 - Present (6 years 2 months)

As a Senior E-commerce Manager, I developed growth strategies for customer and user experience, leading to increased conversions. I managed e-commerce projects, analyzed KPIs, and improved email sales through segmentation strategies. I also led a team of specialists and optimized website elements based on A/B testing.

KPI Analysis A B Testing Team Leadership Email Marketing SEO Project Management User Experience Data Analytics

E-commerce Site Manager

Kipling

Dec 2016 - Apr 2019 (2 years 4 months)

In my role as E-commerce Site Manager, I optimized the shopping experience on Kipling-usa.com, created reports for management, and enhanced project efficiency. I collaborated with stakeholders to develop project plans and worked closely with buyers to understand assortment strategies.

Project Planning Reporting Team Collaboration

E-commerce Coordinator

Gracious Home

Apr 2015 - Dec 2016 (1 year 8 months)

As an E-commerce Coordinator, I managed content calendars, optimized site merchandising, and collaborated with the Buying Department. I analyzed website metrics to improve user experience and conducted competitor analyses to adjust pricing strategies.

Content Management Data Analysis Competitor Analysis Collaboration User Experience Email Marketing Wedding Registry Management Analytics

E-commerce Assistant

Ashley Stewart

Jan 2012 - Apr 2014 (2 years 3 months)

In my role as E-commerce Assistant, I contributed to significant increases in sales and conversion rates. I optimized the site through merchandising strategies and managed product assets while analyzing key performance metrics to inform business decisions.

Conversion Rate Optimization Product Management Analytics Team Collaboration Data Driven Decision Making