erika franchellucci

I'm currently supporting Poltrona Frau | Haworth Lifestyle across Italy, APAC, and GC&I, coordinating monobrand spaces, branded corners, store openings, Milano Design Week activities, and Sales Agents Meetings.

I manage retail marketing tools, DEM communications, sales-force training coordination, BI reporting, client plans, budgets, and cross-market communication with international teams. I also support partners and retail requests while overseeing RDA/COA processes through Dynamics 365 Aurora.

Previously, I worked at Chiesi Farmaceutici as a Junior Brand Manager, coordinating product, sustainability, and AI projects, analyzing markets and competitors through IQVIA, and managing promotional materials and digital projects.

At Centouno Cosmetica, I contributed to marketing plans, product development through launch, seasonal promotions, and POP/POS materials. I bring experience in partner and agency relationships, event management, and international tourism and tour operations.