At B&B Italia S.p.A., I conduct market and trend analysis and competitor benchmarking to identify opportunities for future product innovations. I also participate in developing concepts for new launches, from visual moodboards and research to names and packaging ideas.
I coordinate the development of launch support materials with internal teams across communication, PR, digital, e-tailing, point of sale, training, and activation.
At Poltrona Frau S.p.A., I developed editorial plans and tone of voice, optimized SEO articles, and proposed and monitored marketing mix strategies. I also coordinated projects for the eCommerce team.
Earlier, at GSK, I supported branding strategy, digital activation campaigns, and commercial activities. At Granarelli S.r.l., I planned and executed social media strategy and worked on shooting guidelines, moodboards, and content editing.
