irene b
@ireneb
Digital & Relational Marketing Manager at The Mall Luxury Outlets, coordinating loyalty initiatives and local partnerships.
ItalyWhat I'm looking for
At The Mall Luxury Outlets, I design and coordinate customer engagement, loyalty and direct marketing initiatives, monitoring performance indicators to identify improvements. I also build relationships with local partners and internal stakeholders to deliver targeted experiences.
Previously, I worked with store managers across 62 European boutiques at Valentino, supporting client development, engagement initiatives and clienteling training. At Dolce&Gabbana, I supported international CRM campaigns and contributed to implementing a global CRM platform for an omnichannel view of customer data.
My experience also includes private client and client coordination roles at Burberry and Louis Vuitton. Alongside my business and marketing background, I hold a degree in Food Science and Gastronomy, bringing an additional academic perspective to health, wellness and wellbeing.
Experience
Work history, roles, and key accomplishments
Digital & Relational Marketing Manager
The Mall Luxury Outlets
Jan 2018 - Present (8 years 10 months)
Designed and coordinated customer engagement, loyalty, and direct marketing initiatives, monitoring performance indicators and identifying improvements. Built relationships with local partners and internal stakeholders to deliver targeted experiences and collaborative initiatives.
Client Development Manager Europe
Valentino
Jan 2017 - Dec 2018 (1 year 11 months)
Worked with store managers across 62 European boutiques to support client development, engagement initiatives, and clienteling training. Coordinated a calendar of customer relationship activities across an international retail network.
Supported international CRM campaigns and boutique engagement initiatives, including reporting and relationship management. Contributed to the implementation of a global CRM platform enabling an omnichannel view of customer data.
Coordinated sales teams across three flagship stores to strengthen high-value customer relationships and commercial results.
Client Coordinator & Sales Assistant
Louis Vuitton
Jan 2008 - Dec 2012 (4 years 11 months)
Coordinated client events and VIP relationships across an 18-boutique network; supported flagship CRM and client service activities.
Education
Degrees, certifications, and relevant coursework
Bocconi University
MSc, Economics and Management for Arts, Culture and Communication
MSc in Economics and Management for Arts, Culture and Communication from Bocconi University, Milan, completed in 2008.
Asian Institute of Management
MBA Exchange, Marketing Management
MBA Exchange in Marketing Management at the Asian Institute of Management, Manila, completed in 2007.
University of Turin
BSc, Business Administration
BSc in Business Administration from the University of Turin, completed in 2006.
Tech stack
Software and tools used professionally
Availability
Location
ItalyAuthorized to work in
Salary expectations
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