Open to opportunities

Georgiana Lazar

@georgianalazar

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Senior localization leader driving AI-enabled global product expansion.

Spain

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What I'm looking for

I seek a role where I can lead localization strategy, scale AI-enabled workflows, mentor teams, and collaborate cross-functionally to deliver high-quality multilingual product experiences.

I am a senior localization manager with 16+ years in localization, TMS implementation, and AI-driven LQA, focused on delivering product excellence across 19+ platform languages.

I have led localization strategy and cross-departmental collaboration with Product, Engineering, Content, and Marketing to support global expansion, and I defined agile workflows in Jira to integrate localization into sprint cycles.

My work emphasizes automation, AI, and process optimization — including Custom GPT development for localization, market analysis of TTS and subtitling tools, and the standardization of TMS and LQA frameworks to improve quality, scalability, and ROI.

I mentor teams, build onboarding and knowledge bases, manage vendor relationships and budgets, and drive measurable improvements through data-driven KPIs and testing protocols for web and mobile platforms.

Experience

Work history, roles, and key accomplishments

Current

Senior Localization Manager

Current

CoachHub GmbH

Apr 2025 - Present (1 year 2 months)

Defined and executed localization strategy across Product, Engineering, Content, and Marketing supporting global expansion; implemented AI and automation to reduce turnaround times and costs while improving quality across 19+ languages.

Localization Strategy Automation Jira Vendor Management Localization KPI Analysis

Localization Manager

CoachHub GmbH

Nov 2021 - Apr 2025 (3 years 5 months)

Built and scaled global localization operations for 19+ platform languages, implemented a unified AI-based LQA framework, and standardized TMS to improve efficiency, automation, and analytics.

Project Management Vendor Management Agile Workflows Automation

Vendor Manager

Straker Translations

Feb 2017 - Nov 2021 (4 years 9 months)

Managed end-to-end vendor lifecycle including sourcing, onboarding, testing, rate negotiation and performance management; implemented automation and centralized vendor database to improve scalability and efficiency.

Vendor Management Sourcing Vendor Onboarding Database Management Workflow Automation Training

Project Manager

Straker Translations

Sep 2014 - Feb 2017 (2 years 5 months)

Led full-cycle localization projects coordinating linguists, DTP and engineers to deliver on-time and on-budget; implemented QA protocols and trained teams on style guides to ensure linguistic and cultural accuracy.

Localization Project Management QA DTP Coordination Risk Mitigation Training Jira Confluence Client Delivery

Project Manager

TransPerfect

Jan 2013 - Apr 2014 (1 year 3 months)

Managed life sciences translation projects with a focus on vendor selection, quality assurance and cost control, improving portfolio profitability and maintaining high QA standards.

Vendor Selection QA Cost Control Negotiation Project Coordination

Freelance Translator

Self Employed

Aug 2009 - Dec 2012 (3 years 4 months)

Translated and proofread content from English, French and Spanish into Romanian across technical, legal, medical and marketing domains, maintaining long-term LSP relationships and ensuring cultural and technical accuracy.

Translation Proofreading Client Relations QA

Education

Degrees, certifications, and relevant coursework

Universitat Autònoma de Barcelona

Master's Degree, Localization and Use of New Technologies

2008 - 2009

Completed a Master's Degree in Localization and Use of New Technologies (Tradumática) focusing on localization tools and workflows.

Université de Bourgogne

Erasmus Scholarship (exchange study), Applied Foreign Languages

2007 - 2008

Attended via Erasmus Scholarship in Langues Étrangères Appliquées (Applied Foreign Languages) to study language, translation, and applied linguistics.