George William
@georgewilliam
Senior sales and operations leader driving revenue growth, procurement, and cross-functional teams.
What I'm looking for
I am a Senior Sales & Operations Leader with over 23 years of experience in product sales, distribution, retail management and procurement across B2B and B2C markets. I have a proven track record negotiating directly with global manufacturers, launching new revenue-generating divisions, and delivering ROI-focused client solutions that secure long-term contracts.
I have led cross-functional teams in sales, marketing, finance and technical functions to streamline operations, improve efficiencies and diversify revenue streams, including successful LED procurement projects and the launch of an Interior Design Division. My strengths include vendor negotiations, pricing strategy, product management, and driving measurable business growth under pressure.
Experience
Work history, roles, and key accomplishments
Product Sales & Operations Head
Mem (Mesmerize Events & Marketing W.L.L)
Jan 2024 - Present (1 year 10 months)
Oversee sales, marketing, finance and technical teams, negotiated LED screen procurement to secure cost savings and launched an Interior Design division that diversified revenue streams and secured long-term client contracts.
Sales Manager
Jashanmal & Sons
Oct 2019 - Oct 2023 (4 years)
Managed sales and category buying for small home appliances and personal care brands across hypermarkets, dealers and e-commerce, negotiated pricing and forecasting to consistently achieve sales targets and improve after-sales support.
Sales & Product Manager
Sands International - SSC General Trading Co. W.L.L
Mar 2018 - Jul 2019 (1 year 4 months)
Led sales and procurement for CE/IT brands, negotiated pricing and executed marketing campaigns across hypermarkets and electronics stores to meet sales targets and strengthen brand positioning.
Product / Sales Manager
Rouben Stores W.L.L
Jan 2017 - Feb 2018 (1 year 1 month)
Managed procurement, pricing, forecasting and distribution for appliance and electronics categories, driving promotional activities and channel distribution across hypermarkets, dealers and retail stores.
Product Manager
Max Electronics L.L.C
Jan 2012 - Aug 2016 (4 years 7 months)
Oversaw GCC procurement and product management for CE and accessories brands, negotiated pricing, ensured ESMA compliance and achieved 100% of sales targets across showrooms through retail and e-commerce initiatives.
Sales Head
Khapl (Macro Power Group)
Jan 2010 - Sep 2011 (1 year 8 months)
Directed pan-India sales operations for Optima and Sparrows brands, expanded distribution networks and drove nationwide sales growth reporting to the Director of Sales & Marketing.
Assistant Manager
Aftron – Al Futtaim Electronics
Jan 2004 - Dec 2009 (5 years 11 months)
Managed mass-merchandiser business and retail showrooms, oversaw sales teams and increased showroom sales through optimized displays, staff training and retail operations for major clients.
Sales Supervisor / Showroom Manager
Jumbo Electronics Co. LLC
Jan 2001 - Jan 2004 (3 years)
Managed IT product sales and showroom operations, trained dealer staff and provided merchandising support to drive retail sales performance and meet budget targets.
Sales Executive
Real Infotech Pvt Ltd
Jan 1998 - Jan 2001 (3 years)
Sold IT hardware, internet solutions and AMC services to corporate and end-users, building strong client relationships and consistently exceeding sales targets.
Education
Degrees, certifications, and relevant coursework
Unknown Institution (B.Com)
Bachelor of Commerce, Commerce
Completed a Bachelor of Commerce degree focusing on commerce subjects and foundational business knowledge.
Unknown Institution (Diploma in Information & Systems Management)
Diploma, Information & Systems Management
Completed a diploma covering information systems management concepts and practical IT management skills.
Unknown Institution (Higher Diploma in Software Engineering)
Higher Diploma, Software Engineering
Completed a higher diploma in software engineering covering software development principles and engineering practices.
Intel (Training)
Training Certificate, Processor Technology Training
Completed vendor training courses related to Intel Hyper-Threading, Intel Celeron, and Intel Centrino processor technologies.
Alison
Diploma / Training Certificate, Leadership & Product Management
Completed courses in Leadership & Management in Organization and a Diploma in Product Management via Alison.
Availability
Location
Authorized to work in
Job categories
Skills
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