Open to opportunities

George Grigorakakis

@georgegrigorakakis

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I grow Amazon, retail and DTC channels through commercial strategy, analytics and operational execution.

Greece

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What I'm looking for

I'm looking to own e-commerce and marketplace growth, combining Amazon, retail or DTC strategy with P&L ownership, forecasting, analytics and operational execution.

I'm managing Amazon growth end to end for UK and US consumer brands at Altura, owning client relationships, P&L, forecasting and advertising across FBA and FBM.

I built a live per-SKU P&L and 52-week forecasting system across 36 SKUs, while using AI-driven reporting pipelines and internal tools to speed up recurring client analysis. My work covers PPC strategy, bid management, budget allocation and blended TACoS control.

At Olyra Foods, I grew US Amazon revenue 320%, from $0.5M to $2.1M, through PPC, listing strategy and pricing architecture at 8% blended marketing spend. I also led channel strategy across Amazon, US grocery retail, delivery marketplaces and distributors, connecting sales, marketing, supply chain and finance through integrated planning.

I'm also the founder of Koroni Concept, a Greek DTC apparel brand built from the Shopify stack through courier fulfilment, including a custom React storefront. Across brand-side and agency-side roles in Greece, the US and the UK, I combine commercial ownership with market intelligence, forecasting and practical e-commerce operations.

Experience

Work history, roles, and key accomplishments

Current

Amazon Agency Client Manager

Current

Altura

Jun 2026 - Present (3 months)

Acts as commercial contact for client brands, owning Amazon P&L, forecasting, and advertising for UK and US consumer brands. Built a live per-SKU P&L and 52-week forecast system across 36 SKUs and AI-driven reporting pipelines.

Amazon Seller Central FBA 亚马逊FBM Amazon PPC DSPs P&L management Forecasting TACOS AI Reporting Excel

Nielsen Data Analyst

Lavazza

Dec 2025 - Jul 2026 (7 months)

Analysed NielsenIQ retail data across the Greek coffee market, tracking share, distribution, and category dynamics. Delivered insight reports and pricing, distribution, and promotional recommendations to senior stakeholders.

NielsenIQ Data Analysis Market Research Category Management Reporting

Senior Business Analyst & Commercial Operations Manager

Olyra Foods

Nov 2022 - Mar 2026 (3 years 4 months)

Owned the US commercial function end to end, growing Amazon revenue 320% from $0.5M to $2.1M. Set channel strategy across Amazon, US grocery retail, and delivery marketplaces, and launched dashboards cutting report generation time by 93%.

Amazon PPC Listing Strategy Pricing Forecasting demand planning Power BI Looker Excel Trade Marketing Key Account Management

Key Account Manager

Melissa Kikizas S.A.

May 2020 - Dec 2022 (2 years 7 months)

Managed key Greek FMCG retail accounts, delivering 5 to 20% revenue growth through tailored commercial plans. Ran annual planning with retail accounts and led Field Sales Representatives to improve in-store execution.

Key Account Management FMCG Retail Nielsen Pricing Analysis Sales Leadership

Consumer Data Analyst

Convert Group

Nov 2018 - Apr 2020 (1 year 5 months)

Delivered analytics and consumer insight for 8 major FMCG brands across grocery and pharmacy. Analysed sell-out data to measure campaign effectiveness and produced monthly market and e-commerce trend reports.

Data Analysis Consumer Insights FMCG Sell Out Reporting

Education

Degrees, certifications, and relevant coursework

Agricultural University of Athens

MSc, Farm Business Management

2022 - 2024

MSc in Farm Business Management with a thesis on factors affecting the price of olive oil, analyzing market and cost drivers across the Greek and international value chain.