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Harrys StratigakisHS
Looking for a job

Harrys Stratigakis

@charis-stratigakis

I'm a Performance Marketing professional with experience in user acquisition, channel management, and revenue operations.

Greece
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What I'm looking for

I’m looking to evolve as a person through a job: advance my expertise in marketing, my tech stack, and my soft skills, while driving meaningful growth for the company in my role.

I'm a Performance Marketing professional with experience across LATAM, Africa, and Europe, driving improvements in user acquisition and conversion across Lifecycle Marketing channels (Email, SMS, RCS, WhatsApp, Sim Push). I'm data-driven, organized, and collaborative-used to cooperating with copy & creative teams efficiently as well as delivering results to important stakeholders. I'm also skilled in ROI/ROAS optimization, experimentation (A/B testing), CRO, forecasting, and performance reporting across KPIs such as CAC, LTV, activation, retention, and churn rate. Outside of work, I've written my own fantasy book and have built a gaming YouTube channel from scratch. I also execute and optimize Amazon Ads & Etsy Ads for my girlfriend's book-lover products, and recently, I've invested time to learn vibe-coding with Cursor, building a tool that scores websites based on AEO/GEO metrics.

Experience

Work history, roles, and key accomplishments

Upstream logoUP
Current

Sr. Performance marketing manager

Oct 2023 - Present (3 years)

As a performance marketing manager at Upstream, I have worked on several distinct projects:

• Plan Migrations (LATAM Region):
- Led performance optimization for SMS, RCS, MMS, and SIM Push campaigns, improving TPS
efficiency and consistently achieving the monthly post-paid to pre-paid user migration
targets set by the partner.
- Managed CRM lifecycle flows that enhanced customer engagement and LT

Plaisio - Πλαίσιο logoPL

Marketing Coordinator

Apr 2022 - Oct 2023 (1 year 6 months)

- Led end-to-end coordination and execution of 360° marketing campaigns across digital, retail, and print channels, supporting multiple commercial departments (TV & sound, White Goods, and stationery supplies) in launching and promoting product lines.
- Acted as the central point of contact between internal stakeholders to ensure campaign timelines, messaging consistency, and launch readiness.
- D

ZANIDAKIS S.A. logoZS

Customer Insights Analyst

Jun 2021 - Sep 2021 (3 months)

- Designed and executed a customer satisfaction survey targeting the logistics and cargo sector in Chania, aiming to uncover drivers of long-term client relationships.
- Processed and analyzed data using Microsoft Excel and SPSS, identifying behavioral patterns and key customer satisfaction metrics.
- Delivered a final insights report and presented findings to Zanidakis S.A.'s leadership, informin

Plaisio - Πλαίσιο logoPL

Customer Insights Analyst

May 2021 - Aug 2021 (3 months)

- Conducted a consumer behavior study to analyze purchasing drivers across multiple retail product categories and identify brand preferences by demographic segment.
- Processed and analyzed responses using Microsoft Excel, SPSS, and Tableau, extracting insights into brand perception and category-specific buying habits.
- Delivered a data-driven presentation to Plaisio’s internal teams, supporting

Education

Degrees, certifications, and relevant coursework

AB

Athens University of Economics and Business

Master of Business Administration - MBA, Business Administration and Management, General

2020 - 2022

TC

Technical University of Crete

Master's degree, Production and Management Engineer

2013 - 2020

Tech stack

Software and tools used professionally

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