Konstantinos Christias

Lead Nielsen-based market share and sell-out analysis across categories, channels, and customers, integrating multiple data sources to provide a holistic view of market and commercial performance. Translate complex findings into actionable recommendations for commercial leadership and present monthly performance to the CEO and Directors.

Worked extensively with Nielsen and IRI data to monitor market share, category performance, and competitive dynamics, turning findings into recommendations for recurring commercial programs. Planned retail placement strategy for NGP launches across approximately 10,000 outlets and supported Salesforce and analytics application rollout.

Built KPI-based sales and profitability reporting for the Financial Directorate and Management, improving the depth and frequency of business performance visibility. Performed sales forecasting using multiple linear regression and translated analytical outputs into management-ready business views.

Developed and maintained sales and operational KPI reporting across store networks, supporting budgeting, performance reviews, and management decision-making. Monitored competitor promotional activity and business trends, producing recurring and ad-hoc analyses for management and commercial teams.

Supported planning and budgeting for the Horeca Distribution Project and produced reports on sales, stock turnover, salesperson profitability, deficits, and operational KPIs. Developed salesperson performance evaluation logic using weighted coefficients and supported customer-agreement and restructuring analyses.

MSc in Logistics Management from the University of Piraeus, completed in 2012.

BSc in Mathematics from the National and Kapodistrian University of Athens, completed in 2010.