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George FarmakisGF
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George Farmakis

@georgefarmakis

I grow hospitality destinations, hotels, and travel businesses through operations and digital strategy.

Greece
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What I'm looking for

I’m looking to lead hospitality, destination, or travel growth where I can connect operations, commercial performance, digital strategy, partner management, and market-driven product development.

I led Farmakis Cretan Holidays DMC’s Thessaloniki branch as General Manager, overseeing operations, teams, hotel contracting, and partner relationships across key European source markets.

I built Mirablue Residences’ business and operational infrastructure from the ground up, setting up reservation systems, PMS, channel management, branding, positioning, and marketing strategy. I also managed daily hotel operations, suppliers, and the opening phase.

I’ve founded and operated a travel company, managed destination operations, led digital marketing and e-commerce projects, and coordinated European tours and cruises. I connect commercial performance, market demand, pricing, digital visibility, and operational execution to support sustainable growth.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Middlesex University logoMU

Middlesex University

Bachelor of Arts, Business Administration & Marketing

2001 - 2004

Pursued a Bachelor of Arts in Business Administration and Marketing, gaining a strong foundation in business and marketing principles.

Tech stack

Software and tools used professionally

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