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Genevieve Ives

@genevieveives

Senior marketing leader combining PR, performance, digital and brand strategy to grow travel, hospitality and lifestyle brands globally.

South Africa
Message

I’m a senior marketing professional with international experience across PR, performance marketing, digital strategy, brand positioning and communications, primarily within travel, tourism and hospitality.

Over the past several years, I’ve led integrated marketing across multiple brands and markets, combining big-picture strategy with hands-on execution across paid media, websites, SEO, social media, PR, content, partnerships and performance reporting. I’m particularly strong at connecting brand and commercial objectives — turning positioning and creative ideas into campaigns that drive awareness, leads and revenue.

My experience spans the Middle East, US and international markets, working with internal teams, agencies, media, influencers and external partners. I’m comfortable working independently in remote and fast-moving environments, managing multiple workstreams and taking projects from strategy through to execution and optimisation.

I’m now looking for a remote role where I can bring that mix of strategic thinking, creativity and performance-driven marketing to an ambitious international team.

Experience

Work history, roles, and key accomplishments

LY
Current

Digital Marketing Consultant

Liv by Yamama

Apr 2026 - Present (6 months)

Developed digital launch and paid-media strategy for a new serviced-apartment brand. Built multilingual search campaigns and established reporting frameworks for performance optimization.

Education

Degrees, certifications, and relevant coursework

North-West University logoNU

North-West University

Postgraduate Honours Degree, Tourism Management

Grade: Cum Laude

Postgraduate Honours Degree in Tourism Management, completed with Cum Laude. Research focused on tourism profiles and marketing strategies for local festivals and tourism events.

North-West University logoNU

North-West University

Bachelor's Degree, Communication Studies

2013 - 2015

Grade: Cum Laude

Bachelor's Degree in Communication Studies, completed with Cum Laude. Specialised in marketing, public relations, corporate social responsibility, digital media, journalism, and organisational communication.

Tech stack

Software and tools used professionally

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