Rutendo Marlene Bauline
@rutendomarlenebaulin
Experienced digital marketer driving SEO, content, and social growth to boost conversions.
South AfricaWhat I'm looking for
I am an experienced digital marketer with a strong track record in SEO, content marketing, and social media management, focused on delivering measurable results.
I have increased website traffic 25%, grown social followers 30%, and improved lead generation and conversion rates through targeted campaigns and data-driven optimization.
My background includes customer-facing roles in hospitality and wellness, where I maintained high client retention, upsold services, and adhered to strict safety and service standards across international environments.
I hold certifications in digital marketing, technical SEO, and hospitality-related training, and I collaborate effectively with cross-functional teams to design campaigns that improve engagement and revenue.
Experience
Work history, roles, and key accomplishments
Marketing Associate
Jayson Solutions
Nov 2024 - Present (1 year 2 months)
Implemented SEO and content strategies that increased website traffic by 25% and lead generation by 15%; managed social media growth of 30% and improved conversion rates by 20% through targeted digital advertising.
Beauty Therapist
OnespaWorld
Nov 2018 - Sep 2024 (5 years 10 months)
Delivered 1,000+ personalized spa treatments across four cruise ships, achieving up to 25% monthly revenue uplift from upsells and maintaining a 95%+ client retention rate while adhering to maritime safety protocols.
Receptionist
Ayana Guest Lodge
Jan 2013 - Dec 2016 (3 years 11 months)
Managed front-desk operations handling 40+ weekly check-ins, improved guest satisfaction scores by 15%, maintained 100% transaction accuracy, and trained junior staff to streamline procedures.
Travel & Tourism Intern
Fairmile Motel
Jun 2012 - Dec 2012 (6 months)
Rotated through six departments, assisted with reservations reducing booking errors by 20%, and supported marketing that contributed to a 10% rise in online review ratings.
Education
Degrees, certifications, and relevant coursework
Takesure's Beauty School
Diploma in Beauty Therapy and Holistic Massage, Beauty Therapy and Holistic Massage
2017 - 2017
Completed a Diploma in Beauty Therapy and Holistic Massage, acquiring practical skills in beauty treatments and client care.
St Augustine's High School, Mutare
Ordinary Level (O'Levels), General Secondary Education
2003 - 2007
Completed Ordinary Level studies, achieving five O'Levels including English.
ACAlison (Online Certifications)
Technical SEO Certificate, Technical SEO
Completed Alison online technical SEO certification to strengthen SEO and analytics skills.
Herentals College (LCM), Gweru
Diploma in Travel and Tourism Marketing, Travel and Tourism Marketing
2010 - 2012
Completed a Diploma in Travel and Tourism Marketing with coursework supporting marketing and hospitality functions.
CCCoursera (Certificate)
Certificate in Digital Marketing and E‑Commerce, Digital Marketing and E‑Commerce
Completed a Certificate in Digital Marketing and E‑Commerce via Coursera focusing on digital marketing fundamentals and e-commerce strategies.
Unknown (Cruise Hospitality Training)
Certificate in Cruise Hospitality Training, Cruise Hospitality
2025 - 2025
Completed Cruise Hospitality Training to meet shipboard service and safety standards.
Unknown (TEFL)
TEFL Certificate, Teaching English as a Foreign Language
2023 - 2023
Completed a TEFL English Teaching Certificate to qualify for teaching English as a foreign language.
Unknown (Caregiving Certificate)
Caregiving Certificate, Caregiving
2023 - 2023
Completed a Caregiving Certificate covering basic caregiving skills and client support.
Availability
Location
South AfricaAuthorized to work in
Job categories
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