Digital Marketing

Moorosi Mokoena
@moorosimokoena
Over the past decade, I've built my career across hospitality, gaming, and consulting within the `EMEA region.
What I'm looking for
I'm a digital marketing leader with a strong focus on performance, data, and results. Since joining Marriott International in 2022, I've grown from Regional Digital Marketing Specialist Manager (EMEA) into my current role as Senior Digital Marketing Manager for the Mina Seyahi Cluster, where I own and manage a AED 2 million paid media budget across Google, Meta, and our OTA partners — Booking.com, Expedia, and TripAdvisor.
What drives me is turning complex data into clear action. I work closely with our Data & Analytics team to build dashboards and tracking tools that keep our campaigns sharp, and I partner with SEO agencies and creative teams to make sure every dollar we spend works toward a strong ROI. That focus has paid off — I was named to Campaign Middle East's "Faces to Watch" list and Hotelier Middle East's Marketing Power List, and I've picked up two Marriott Elite Awards, for Marketing Team of the Year (2025) and Brand & PR Team of the Year (2024).
Before Marriott, I cut my teeth at AQuaH Group, Yanda Innovation Consultants, and Goldrush Gaming Group, where I built out my skills in SEO/SEM, paid social, media planning, and CRM from the ground up. I hold a Bachelor of Commerce (cum laude) with a specialization in Marketing from the University of the Free State, along with Google's Digital Marketing and Online Analytics certifications.
I work best under pressure, I'm objective-led, and I care about getting the best out of the people around me. I'm always looking for the next challenge that lets me combine big-picture strategy with hands-on execution.
Experience
Work history, roles, and key accomplishments
I work as a senior digital marketing manager who is in charge of the entire digital ecosystem of a cluster of properties with the goal of driving commercial objectives
Regional Digital Marketing Specialist Manager EMEA
Jan 2022 - Dec 2023 (1 year 11 months)
Drove acquisition strategy across the consumer funnel through awareness and conversion based campaigns. Defined, measured, and evaluated paid media KPIs with a budget of AED 2 million.
Marketing Manager
AQuaH Group
Jan 2021 - Dec 2022 (1 year 11 months)
Implemented on-page and technical SEO practices to strengthen website visibility and improve search rankings. Planned, developed, and optimized performance marketing campaigns across digital platforms to drive traffic, conversions, and revenue.
Marketing Strategist
Yanda Innovation Consultants
Jan 2020 - Dec 2021 (1 year 11 months)
Developed strategies and oversaw digital marketing campaigns across various channels including website, blogs, email marketing, PPC, SEM, SEO, mobile advertising, affiliate marketing, and social media to ensure brand consistency and lead generation.
Marketing Executive
Goldrush Gaming Group
Jan 2018 - Dec 2019 (1 year 11 months)
Assisted in developing and implementing end-to-end marketing strategies. Partnered with marketing operations and channels team to ensure brand consistency and compliance with brand guidelines.
Education
Degrees, certifications, and relevant coursework
Google Online Analytics Certificate, Online Analytics
2021 - 2021
Completed the fundamentals of online analytics course outlined by Google.
Google Digital Marketing Certificate, Digital Marketing
2021 - 2021
Completed the fundamentals of digital marketing course outlined by Google.
University of the Free State
Bachelor of Commerce, Marketing
2017 - 2020
Grade: Distinction (cum laude)
Completed undergraduate and postgraduate studies with a distinction in Bachelor of Commerce with specialization in Marketing (cum laude).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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