sujal savaliya
@sujalsavaliya
I lead performance marketing and growth, scaling acquisition with data-driven strategy and cross-functional teams.
What I'm looking for
I’m a performance marketing and growth leader with 4+ years of experience spanning hands-on campaign execution, e-commerce operations exposure, and executive-level growth strategy. I focus on scaling customer acquisition with analytical rigor and practical experimentation.
As Partner & Head of Growth at Oravax Tech Limited, I lead a cross-functional team of 20+ across paid media, content, and analytics, driving 40% year-over-year digital acquisition growth. I direct 120+ end-to-end performance marketing campaigns across Meta and Google, optimizing funnels to cut overall company CPA by 22%, while managing $150K+ in ad spend across 300+ campaigns.
I also restructure KPIs and workflows to improve team operational output by 35%, and own marketing budget forecasting and agency/vendor management. By dynamically reallocating spend, I boost aggregate campaign ROAS by 18%, guided by attribution and funnel insights.
Previously, at Social Beat, I launched and optimized 180+ paid search and paid social campaigns, meeting CAC and acquisition targets while improving average CTR by 14% through A/B testing of 50+ creative variations. I bring an IT and analytics mindset supported by GA4, Looker Studio, and server-side tracking (CAPI), along with a foundation from my e-commerce internship at Flipkart and relevant digital marketing certifications.
Experience
Work history, roles, and key accomplishments
Partner & Head of Growth
Oravax Tech Limited
Oct 2024 - Present (1 year 9 months)
Lead a cross-functional team of 20+ across paid media, content, and analytics, driving digital acquisition growth. Manage 120+ end-to-end performance marketing campaigns (Meta/Google) to reduce company CPA and improve ROAS through KPI and workflow restructuring.
Performance Marketing Executive
Social Beat
Jun 2022 - Sep 2024 (2 years 3 months)
Launched, managed, and optimized 180+ paid search and paid social campaigns across client accounts, meeting acquisition targets. Performed daily attribution and funnel analysis, ran A/B testing on creative variations, and produced weekly performance and attribution reports.
E-Commerce Intern
Flipkart
Oct 2021 - Apr 2022 (6 months)
Supported marketplace operations including catalog management, seller onboarding, and pricing/competitor analysis. Contributed to category-level reporting to build understanding of demand patterns and the customer acquisition funnel in e-commerce.
Education
Degrees, certifications, and relevant coursework
Government Polytechnic, Ahmedabad
Diploma in Information Technology, Information Technology
2021 - 2024
Completed a part-time Diploma in Information Technology from 2021 to 2024 alongside full-time marketing work.
Frisom Marketing School
Marketing Course, Marketing
2021 -
Completed an offline, in-person marketing course in 2021.
Google (via Coursera)
Google Digital Marketing & E-commerce Professional Certificate, Digital Marketing & E-commerce
2022 -
Earned the Google Digital Marketing & E-commerce Professional Certificate in 2022 as a 7-course program via Coursera.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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