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Gaurav Mishra

@gauravmishra11

Brand and marketing manager at TransPerfect Paybooks who repositioned the brand and built a 43-country global people solution.

India

Message

At TransPerfect Paybooks, I repositioned the brand upmarket using 70 ICP interviews and an NPS programme across 600 clients. Average MRR per new India client rose from $37 to $143, and I led a rebrand that reduced India CAC from $680 to $545.

I built the Global People Solution across 43 countries, from naming and packaging to GTM, and designed an AI pre-sales engine that generated nine pipelines worth nearly $500K. Before B2B, I worked on consumer brands including FITTR, where I repositioned the brand and directed the Fitness Made Forever campaign.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Brand & Marketing

Current

TransPerfect Paybooks

May 2023 - Present (3 years 5 months)

Repositioned Paybooks upmarket and led a full rebrand that cut India CAC from $680 to $545. Built the Global People Solution across 43 countries and designed an AI pre-sales engine generating nearly $500K in pipeline.

Brand Strategy Positioning ICP Research NPS Rebranding AI Presales Demand Generation GTM LinkedIn Growth Content Marketing

Brand Manager

FITTR

Mar 2020 - May 2023 (3 years 2 months)

Repositioned FITTR from a six-pack brand to holistic health and directed the brand campaign 'Fitness Made Forever' with 100M+ reach. Grew the community from 200K to 800K+ members across 70+ countries.

Brand Strategy Audience Segmentation Positioning Campaign Management Community Building Event Marketing

Brand Strategy Manager

Ketto

Sep 2019 - Feb 2020 (5 months)

Conceived and produced PodcastMD with co-founder Kunal Kapoor, achieving 10M+ streams and 100+ patient letters.

Podcast Production Content Strategy Brand Strategy

Junior Executive to Assistant Manager, Brand Communication

H&R Block India

Mar 2015 - Sep 2019 (4 years 6 months)

Launched earlyGST and GST Made Simple, and owned India brand, campaigns, and content reaching 200M+ people. Built the Content Lab and Knowledge Center that grew organic traffic from under 50K to 30M a season.

Brand Management Campaign Management Content Marketing SEO Organic Growth