At Renters Legal Liability, I lead marketing strategy across brand, web, content, social media, email, paid media, sales funnels, direct mail, and video. I led the company’s brand strategy and digital transformation, helping establish RLL as a digitally visible player in habitational risk and generating qualified leads from zero.
I conceived, produced, and syndicated the Risky Business podcast, managing guest sourcing, recording, audio mixing, mastering, and multi-platform distribution to strengthen RLL’s thought leadership.
Previously at MaxHome, I built and managed a 25-person field marketing team and deployed promoters across 26 retail locations. I increased Facebook and Instagram engagement by 130%, driving event attendance, leads, and sales.
At ABG, LLC, I expanded online visibility through local SEO, video, email, and Facebook PPC while building weekly training programs for 200+ sales representatives. My background also includes managing high-stakes operations, teams, budgets, and equipment as a Cardiac Cath Lab Manager in the United States Air Force.
