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Garrett Sorel

@garrettsorel

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GTM Technology Manager at Mirion Technologies, aligning Salesforce roadmaps with GTM strategy across two orgs.

United States

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At Mirion Technologies, I lead a global team delivering Salesforce capabilities for Sales, Marketing, and Service teams. I own the roadmap across two Salesforce orgs, translating GTM strategy into territory management, lead routing, campaign attribution, and pipeline reporting.

As Business Systems Manager at Mirion Technologies, I owned the CRM and integration roadmap supporting demand generation and revenue goals. I also led Salesforce architecture for an org merger that expanded the platform to support additional users and sales territories.

At Legrand North & Central America, I launched the Salesforce Lightning Experience migration for 1,500+ users and built executive pipeline and campaign dashboards for quarterly business reviews and GTM planning. Earlier, I managed Pardot automation and delivered web development projects supporting digital demand generation.

Experience

Work history, roles, and key accomplishments

Current

IT Manager, Salesforce

Current

Mirion Technologies, Inc.

Oct 2023 - Present (2 years 11 months)

Lead a global team of 3 Administrators and 1 Architect delivering CRM capabilities for 750+ users across two Salesforce instances. Partner with Sales and Marketing leadership to translate GTM strategy into CRM features and own the Salesforce roadmap.

Salesforce CRM GTM Strategy Team Leadership Territory Management Lead Routing Marketing Attribution Pipeline Reporting Governance

Business Systems Manager

Mirion Technologies, Inc.

Sep 2021 - Oct 2023 (2 years 1 month)

Owned CRM and integration roadmap in support of demand generation and revenue goals. Led Salesforce architecture for an org merger expanding the platform to 100+ additional users and new sales territories.

Salesforce CRM Integration MDM Data Warehouse Demand Generation Pipeline Management Cross Functional Collaboration

Salesforce Administrator

Mirion Technologies, Inc.

Feb 2019 - Sep 2021 (2 years 7 months)

Administered global Salesforce org for 200+ users across 6 countries, supporting Sales and Service Cloud processes. Led consolidation of two Salesforce orgs and three business divisions, standardizing lead-to-opportunity workflows.

Salesforce Sales Cloud Service Cloud Jitterbit ERP Integration data consistency Reporting

Salesforce Administrator

Legrand North & Central America

Jun 2017 - Feb 2019 (1 year 8 months)

Supported a 1,500+ user Salesforce environment across Sales, Service, and Marketing Clouds. Launched Lightning Experience migration for 1,500+ users and built executive dashboards for quarterly business reviews.

Salesforce Sales Cloud Service Cloud Marketing Cloud Lightning Experience SAP DataWorks Dashboarding

Interactive Project Manager

Legrand North & Central America

Feb 2016 - Jun 2017 (1 year 4 months)

Served as central Pardot administrator managing email automation, lead scoring, and nurture programs. Delivered web development projects enabling digital demand generation including SEO and paid search.

Pardot Email Automation Lead Scoring Nurture Programs Web Development SEO Paid Search

Digital Marketing Coordinator

Legrand North & Central America

Feb 2015 - Feb 2016 (1 year)

Executed digital marketing programs across 7 business units including SEO, SEM, and email campaigns. Built and managed Pardot and Salesforce campaigns and reporting dashboards for Sales and Marketing stakeholders.

SEO SEM Email Marketing Pardot Salesforce Campaign Management Reporting