Navitha Pawar

Expanded expertise in social media marketing, SEO strategy, and marketing analytics through continuous learning. Developing a digital marketing portfolio including social media campaign concepts and SEO strategies.

Developed digital marketing strategies for small brands focusing on social media growth and audience engagement. Managed social media campaigns and content planning to improve brand visibility and engagement.

Created a social media campaign concept for the beauty brand Tatcha to demonstrate brand awareness strategies. Produced skincare and beauty content aligned with brand voice and audience interests.

Supported digital marketing initiatives through content creation and social media engagement strategies. Monitored campaign performance including impressions, CTR, and user engagement metrics.

Managed digital platform operations for Gmail and YouTube, supporting user engagement and platform performance insights. Managed and resolved 50-70+ service tickets daily while handling ~50 user interactions.

Master's degree in Digital Marketing from the University of Salford, completed in 2023.