Gaetano Di Piazza
@gaetanodipiazza
I help founders scale operations, commercial networks, and market presence.
What I'm looking for
I've built and run commercial operations across Europe, the Middle East, and Africa, including full P&L responsibility for Harley-Davidson across 15+ countries and €20M in annual turnover.
Today, through my consultancy in Greece, I help founders and executives turn vision into resilient operating models, sharper go-to-market strategies, stronger commercial networks, and aligned teams. I also design AI applications for retail pricing, inventory management, and sales pipeline analysis, alongside executive coaching and digital transformation programmes.
Earlier, I scaled a Harley-Davidson territory from €3M to €10M across Southern Europe, MENA, and North Africa, built dealer networks, and led training that improved commercial effectiveness. My mechanical engineering background brings a systems-based approach to identifying operational pressure points before they constrain growth.
Experience
Work history, roles, and key accomplishments
Selected as a verified subject matter expert to provide high-level strategic insights on global business trends, public policy, and corporate reputation.
I contribute specialized perspectives on market entry, commercial excellence, and industrial transformation to inform the decision-making of Fortune 500 leadership teams.
I participate in exclusive research initiatives that bridge the gap between
I help ambitious businesses gain clarity, strengthen their competitive edge, and scale with confidence. As a strategy and management consultant, I work with founders and executives to navigate complexity, make smarter decisions, and build organisations that perform consistently.
▪ Design and execute AI applications for dynamic retail pricing (competitor, demand, stock availability & ageing), dem
• Directed the end-to-end design, customization, expansion of the POS (Point of Sales), reducing order processing time and improving revenue tracking accuracy
• Designed and ran the induction and operational training for the teams of 4 new outlets, securing consistent service and quality across every location
• Established operating standards and on-the-job training practices that cut new-employee
• Designed and delivered structured product training and sales coaching for distributor teams, enabling independent technical positioning of the solutions within 3 months and driving +22% sales in the region
• Mapped and activated distribution networks across 8+ SE European markets, exceeding new-market targets by 35% in the first year through targeted training and field support
• Expanded and mod
Country Manager South Eastern Europe
Mar 2013 - Dec 2018 (5 years 9 months)
• Managed full P&L across 15+ countries including Greece, Turkey, Israel, Cyprus, and the Balkans — generating €20M in annual turnover
• Onboarded 12 new dealerships and built the induction and development of their teams around the product's value and roadmap — earning the “Educational Excellence in Commercial Training” recognition from Harley-Davidson University
• Executed regional marketing camp
Managing Director (Contracted by Harley-Davidson Motor Company)
Jan 2007 - May 2013 (6 years 4 months)
• Scaled territory revenues from €3M to €10M — a 233% increase — across Southern Europe, the Middle East, and North Africa
• Built and managed sustainable dealer networks through strategic partner selection, financial performance tracking, and operational support
• Implemented structured sales management frameworks and training programs to elevate commercial effectiveness across the network
Sales, Dealer Development & After sales Regional Manager Emerging Markets
Jan 2001 - Dec 2006 (5 years 11 months)
Responsible for sales operations of bikes, garments, footwear plus parts and accessories in 22 countries of Europe, Middle East and North Africa.
• Developed and expanded the dealer network by 26%, reaching 56 sales points
• Executed training sessions and workshops for the sales, marketing and aftersales departments
• Increased sale by 18%
• Improved the profitability of the network
Technical Trainer & Technical Regional Manager Distributor Markets
Jan 1998 - Dec 2000 (2 years 11 months)
Covering 33 countries of Europe, Middle East and Africa.
• Responsible for technical support
• Implemented and executed technical trainings for the entire network
• Controlled the warranty processes
• Implemented marketing activities for the aftersales departments
• Improved customer satisfaction and retention
• Increased sales of parts and accessories
• Improved the profitability of the workshop
Education
Degrees, certifications, and relevant coursework
Schuola Statale Italiana d'Atene
Scientific Education
Politecnico di Milano
Master's Degree, Mechanical Engineer Management focus
1989 - 1993
Availability
Location
Authorized to work in
Job categories
Skills
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