Open to opportunities

Gabriel User

@gabrieluser14

Performance Marketing Manager specializing in lead generation, attribution, and funnel optimization across Meta and Google.

Brazil

Message

What I'm looking for

I’m looking for a growth-focused team where I can own performance marketing end-to-end—paid acquisition, attribution, and funnel/CRO—using data to build predictable lead pipelines and drive measurable revenue impact.

I’m a Performance Marketing Manager & Lead Generation Specialist with 6+ years of experience scaling multi-channel acquisition, attribution, and demand generation for large-scale e-commerce and B2B lead pipelines. I build acquisition systems from zero and turn high-intent traffic into predictable revenue.

Across my roles, I’ve managed up to $200K/month in ad spend and delivered $5M+ in attributed revenue. I’ve scaled Google Ads and Meta Ads in high-ticket B2B markets, including generating qualified call leads at ~ $10–$14 per call and form submissions at ~ $5–$10 CPL for a premium home improvement supplier.

My edge is operational rigor: tracking & attribution auditing, GTM/GA4 re-architecture with Enhanced Conversions, and mapping CRM signals into true contribution margin. I’ve also improved campaign quality through search term audits, negative keyword architecture, landing page QA, and budget reallocation toward revenue-proven intent.

Recently, I launched lead generation campaigns from scratch and established performance foundations on both Meta and Google. I’m also experienced in CRO workflows—pre-sell to VSL to checkout—running structured creative testing and daily spend-quality checks to reduce waste and improve pipeline efficiency.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

Brazilian Lumber

Apr 2026 - Present (3 months)

Launched Meta and Google Ads lead generation campaigns from scratch, improving search intent targeting and re-architecting tracking with GA4 Enhanced Conversions. Built an attribution matrix connecting HubSpot CRM contacts to Spruce ERP sales and reduced budget waste by auditing and purging low-quality keywords.

Meta Ads Lead Generation Google Ads Funnel Optimization Tracking And Attribution GA4 Google Enhanced Conversions UTMs Keyword Research Audit Attribution HubSpot Spruce ERP ROAS

Traffic & Performance Marketing Analyst

Nutra Evolution Group

Feb 2025 - Apr 2026 (1 year 2 months)

Supported scaling of multiple U.S. nutraceutical offers through prospecting and retargeting Meta Ads, using CPA/ROAS/AOV/LTV-driven decisioning. Led creative testing and performed daily performance and attribution quality checks, contributing to CRO improvements across pre-sell to checkout.

Meta Ads Lead Generation Demand Generation Retargeting Prospecting ROAS CPA LTV Creative Testing A B Testing CRO Conversion Rate Optimization Landing Page Optimization

Traffic & Performance Marketing Analyst

Rock Lemon Agency

Dec 2022 - Feb 2025 (2 years 2 months)

Managed 13–18 client ad accounts across lead generation and other verticals, maintaining performance and client communication. Optimized landing page quote flows and hooks to improve conversion rates, and led recurring client calls to present results and recommendations.

Lead Generation Meta Ads Google Ads Landing Page Optimization CRO Hook Optimization Client Reporting A B Testing

Performance Marketing Manager

Freelance

Apr 2020 - Feb 2025 (4 years 10 months)

Managed multiple client accounts remotely across healthcare, aesthetics, local services, and digital products, improving lead quality and conversion performance. Built and optimized Meta Ads, Pinterest Ads, and Google Ads campaigns, reducing CAC while scaling weekly lead volume using improved match types and negative keyword optimization.

Lead Generation Performance Marketing Meta Ads Google Ads Pinterest Ads Match Type Campaign Optimization Funnel Optimization