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Gabriel Ramirez

@gabrielramirez2

Brand Lead at The Wild Foods LATAM who grew monthly e-commerce sales by 147% and launched Wild Soul across 360° channels.

Mexico

Message

At The Wild Foods LATAM, I led the Wild Soul launch from strategy and budget through product branding and 360° execution. The launch delivered 101% of sales S&OP in Q1, Q2 and Q3, reached 66M+ people, and built a first-party CRM database of 2,250+ sign-ups.

I also led e-commerce and marketplace marketing from January to September 2026, managing investment across paid media, content and conversion optimization. Monthly sales grew from $1.7M to $4.2M MXN, and web conversion rose from 0.16% to 0.8%.

At Dentsu Creative, I led creative and art direction for teams working with brands including Amazon Music, HBO and Volkswagen. The Volkswagen Jetta campaign set the Guinness World Record for the most Jettas sold in a single week; I now teach creative, data and generative AI courses at Miami Ad School.

Experience

Work history, roles, and key accomplishments

Current

Professor

Current

Miami Ad School

Jul 2025 - Present (1 year 3 months)

Designed and taught courses on Smart Content & Data, AI for Creative Directors, and Social Media Bootcamp, focusing on integrating data and generative AI into creative processes.

Teaching Curriculum Design Data Analysis Generative AI Social Media Strategy Creative Direction

Brand Lead

The Wild Foods LATAM

Jul 2024 - Sep 2026 (2 years 2 months)

Led brand and product launches from strategy to 360° execution, including Wild Soul, Costco Mexico listing, and e-commerce growth. Delivered 101% of sales S&OP, +147% monthly e-commerce sales growth, and built brand architecture for Wild Brands Mexico.

Brand Strategy Brand Architecture 360° Brand Campaigns Influencer Marketing Performance Marketing Ecommerce CRM Shopify Meta Ads Manager Google Analytics 4 Looker Klaviyo Adobe Creative Cloud Figma Generative AI

Creative Director

Dentsu Creative

Aug 2021 - Jun 2024 (2 years 10 months)

Led creative and art direction for a team of 18 creatives, won global accounts, and delivered 360° campaigns for Amazon Music, HBO, and Volkswagen, including a Guinness World Record for Volkswagen Jetta.

Creative Direction Art Direction Team Leadership 360° Brand Campaigns Influencer Marketing Brand Strategy Account Management Award recognition Effie Círculo Creativo IAB

Creative Director (Art)

Mexa Creative

Sep 2019 - Aug 2021 (1 year 11 months)

Led a team of 4 creatives in developing 360° campaigns for retail and brand experiences for Banco Azteca, producing key visuals, social content, TV, paid digital, and immersive experiences.

Creative Direction Art Direction 360° Brand Campaigns Retail Marketing Brand Experiences Social Media Content ATL Video