
Armando T
@armandot
I build brand identities, motion, and AI-enabled creative systems for hospitality, logistics, and independent brands.
What I'm looking for
I run DataDream Creative Lab, where I build brand identities, motion graphics, digital products, and AI-assisted content pipelines for artists, hospitality businesses, and emerging companies.
I've revitalized La Parrilla's identity and content system, growing engagement by 30%+, and produced 200+ audiovisual and editorial pieces for ElMineral.com.mx that reached over 1M views.
Experience
Work history, roles, and key accomplishments
Founder — Brand, Motion & Creative Systems
DataDream Creative Lab
Jan 2024 - Present (2 years 8 months)
Independent studio designing brand identity, motion graphics, and digital products for artists, hospitality, and emerging companies. Produces video, motion, and social content systems end-to-end, developing AI-assisted creative pipelines for scalable content production.
Brand & Creative Lead
La Parrilla
Jan 2022 - Present (4 years 8 months)
Led full brand revitalization, repositioning a multi-generational brand for a contemporary audience. Directed design and motion graphics for digital campaigns and built a Python-based branded asset generation pipeline, growing audience engagement 30%+.
Account Manager & Marketing Coordinator
True Work Logistics
Jan 2025 - Jul 2026 (1 year 6 months)
Designed social and marketing graphics, brand assets, and campaign visuals for US-based property management operations. Built AI-powered workflow automations across CRM, calendar, and communication systems, integrating AppFolio, Google Workspace, and CRM workflows.
Visual Design & Merchandising Coordinator
Showcase Home of All Trends
Jan 2022 - Dec 2024 (2 years 11 months)
Directed visual merchandising and in-store design while completing new media design studies. Applied design and composition principles from academic training to physical retail environments.
Digital Marketing & Design Lead
Rodos Mediterranean Express
Jan 2020 - Dec 2022 (2 years 11 months)
Designed and produced all visual and video content for a digital-first restaurant brand launched during the pandemic. Converted social media into the primary acquisition channel through consistent creative and paid campaigns, growing engagement 25%+.
Multimedia Producer & Content Strategist
Elmineral.com.mx
Jan 2015 - Dec 2021 (6 years 11 months)
Built one of the first regional digital media outlets covering the Sonora–Arizona corridor. Produced 200+ audiovisual and editorial pieces accumulating over 1M views, increasing audience retention 35% through format innovation and content optimization.
Education
Degrees, certifications, and relevant coursework
VAGO
Digital Marketing, Digital Marketing
Completed a Digital Marketing certification from VAGO.
HP LIFE
Marketing, Marketing
Completed a Marketing certification from HP LIFE.
Availability
Location
Authorized to work in
Website
taylordatadrm.vercel.appPortfolio
taylordatadrm.vercel.appSalary expectations
Job categories
Skills
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