Senior creative leadership or Fractional CCO role. Performance Creative, brand strategy, and GenAI workflows driving real business outcomes. Remote-first, US & LATAM. Open to full-time, contract, or fractional.
Looking for a job
Alfredo Mancera
@alfredomancera
25+ yrs Creative & Brand Leader. Performance Creative + GenAI workflows. Google Ads Creative, Video & AI Performance Certified. Remote, US & LATAM.
MexicoWhat I'm looking for
I am a Creative Director and brand strategist with 25+ years leading campaigns for Fortune 500 brands across LATAM, the U.S., and Europe. I specialize in Performance Creative and GenAI-assisted workflows that combine craft with measurable conversion outcomes.
As Founder and Fractional CCO of Causis, I have led brand strategy, performance creative, and digital campaigns for clients including Discovery Networks, Timberland, Recharge.com, and X (Twitter).
My work delivers results: launched Ford's first e-commerce platform in Mexico — became the 3rd largest sales channel in the country. Tripled creative output for a tech startup using GenAI workflows. U.S. Meat export campaign delivered 35% sales increase against a 15pt category average.
Google Ads Creative, Video & AI Performance Certified. Bilingual EN/ES. Remote-first.
Experience
Work history, roles, and key accomplishments
Current
Founder & Chief Creative Officer
Causis
Jan 2005 - Present (21 years 5 months)
Founded and direct Causis, a creative strategy and performance marketing agency. Built brand systems, campaigns, and content for clients including Discovery Networks, Timberland, Recharge.com, and X (Twitter). Implemented GenAI-assisted creative workflows that tripled output and cut production time and cost to one-third.
KO
Director of Creativity & Marketing
Konect360
Dec 2023 - Dec 2024 (1 year)
Directed creative strategy and new business development for a B2B technology firm. Architected a white-labeled, multi-client CRM environment, coordinating IT, design, and SEO teams through customization and partial deployment. Managed creative resources and client satisfaction across the portfolio.
YR
Regional Creative Director
Young & Rubicam
Dec 1998 - Nov 2005 (6 years 11 months)
Founded Mexico's first digital agency unit at Y&R. Led Citibank US Hispanic online/offline campaigns and directed regional multimedia campaigns for United Airlines and Colgate-Palmolive. Oversaw Ford Motor Co. Mexico's first e-commerce platform, which became the third-largest point of sale in the country.
Education
Degrees, certifications, and relevant coursework
Berkeley College
Associate in Applied Science, Integrated Marketing Communications
Completed an Associate in Applied Science in Integrated Marketing Communications focused on practical marketing and communication skills.
UM
Universidad Nuevo Mundo
Bachelor of Arts, Information Sciences and Techniques
Awarded a Bachelor of Arts in Information Sciences and Techniques with coursework in information systems and related techniques.
Cambridge English
C2 Proficiency (Certificate of Proficiency in English), English Language Proficiency
Obtained the Cambridge C2 Proficiency (Certificate of Proficiency in English), demonstrating mastery of English at the highest level.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
MexicoAuthorized to work in
United States
CanadaWebsite
causis.netPortfolio
behance.net/alfredo-manceraSalary expectations
120k-180k USD
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