Open to opportunities

Alfredo Mancera

@alfredomancera

Message

Creative leader and brand strategist specializing in AI-integrated storytelling and growth-driven marketing.

Mexico

Message

What I'm looking for

I seek senior roles where I can lead brand and content strategy, integrate GenAI workflows, drive performance marketing, and mentor collaborative remote teams.

I am a creative leader and brand strategist with over 20 years of experience designing campaigns and narratives across LATAM, the U.S., and Europe. I combine strategic brand thinking with AI and GenAI-assisted creative workflows to drive measurable growth.

As a founder and fractional CMO/CCO, I have led product concepts, branding, digital launches, and cross-channel campaigns for global clients, managing remote teams and ensuring quality control. I have launched Mexico's first digital agency and led regional multimedia efforts for major brands.

My work has delivered tangible business results — tripling creative output through GenAI integration, increasing sales by 35% for a multimedia campaign, and growing market share for pork by 15 points. I have also directed an e-commerce platform that became a leading point of sale in Mexico.

I value collaborative leadership, strategic problem-solving, and pragmatic innovation. I seek to merge narrative design, performance marketing, and AI-enabled production to transform complex ideas into clear, high-impact solutions.

Experience

Work history, roles, and key accomplishments

Current

Strategic Consultant

Current

Causis

Jan 2022 - Present (4 years 1 month)

Designed QA workflows and led GenAI-assisted brand storytelling, DTC launches, and digital ad campaigns that improved content delivery speed and campaign performance for regional and global clients.

Brand Strategy Creative Direction Content Strategy Digital Advertising A B Testing Remote Team Management QA Processes

Current

Founder / CCO

Current

Causis

Jan 2005 - Present (21 years 1 month)

Built and led a creative agency delivering product concepts, branding, B2B campaigns and websites for global clients, managing remote teams and new business to drive growth and client impact.

Creative Direction Brand Strategy Content Strategy Social Media Client Services Team Leadership New Business Development

Regional Creative Director

Young & Rubicam

Jan 1999 - Dec 2005 (6 years 11 months)

Launched Mexico’s first digital agency and led regional multimedia campaigns for clients including Citibank US Hispanic, United Airlines and Colgate-Palmolive, expanding digital capabilities across the region.

Digital Marketing Campaign Strategy Creative Direction Multimedia Client Leadership Regional Management

Group Creative Director

Grey Group

Jan 1994 - Dec 1999 (5 years 11 months)

Led LATAM regional campaigns and new-business initiatives for major clients like Procter & Gamble across Mexico, Argentina and Chile, driving creative strategy and regional execution.

Creative Direction Campaigns Client Acquisition Team Leadership Integrated Marketing Project Management