Senior creative leadership or Fractional CCO role. Performance Creative, brand strategy, and GenAI workflows driving real business outcomes. Remote-first, US & LATAM. Open to full-time, contract, or fractional.
Looking for a job
Alfredo Mancera
@alfredomancera
25+ yrs Creative & Brand Leader. Performance Creative + GenAI workflows. Google Ads Creative, Video & AI Performance Certified. Remote, US & LATAM.
MexicoWhat I'm looking for
I am a Creative Director and brand strategist with 25+ years leading campaigns for Fortune 500 brands across LATAM, the U.S., and Europe. I specialize in Performance Creative and GenAI-assisted workflows that combine craft with measurable conversion outcomes.
As Founder and Fractional CCO of Causis, I have led brand strategy, performance creative, and digital campaigns for clients including Discovery Networks, Timberland, Recharge.com, and X (Twitter).
My work delivers results: launched Ford's first e-commerce platform in Mexico — became the 3rd largest sales channel in the country. Tripled creative output for a tech startup using GenAI workflows. U.S. Meat export campaign delivered 35% sales increase against a 15pt category average.
Google Ads Creative, Video & AI Performance Certified. Bilingual EN/ES. Remote-first.
Experience
Work history, roles, and key accomplishments
Current
Founder & Chief Creative Officer
Causis
Jan 2005 - Present (21 years 4 months)
Founded Causis and led creative and brand strategy for global B2B and DTC campaigns; implemented AI-assisted content workflows that tripled creative output while cutting production time and costs.
KO
Director of Creativity & Marketing
Konect360
Jan 2024 - Jan 2025 (1 year)
Led creative and marketing strategy, directing new business development, brand positioning, and campaign messaging to support growth and client acquisition.
YR
Regional Creative Director
Young & Rubicam
Dec 1998 - Nov 2005 (6 years 11 months)
Launched Y&R Mexico's first digital agency unit and led regional campaigns across LATAM. Directed Ford Motor Company's first e-commerce platform in Mexico — became the third-largest sales channel in the country. Clients included Ford, Citibank, Colgate-Palmolive, and United Airlines.
Education
Degrees, certifications, and relevant coursework
Berkeley College
Associate in Applied Science, Integrated Marketing Communications
Completed an Associate in Applied Science in Integrated Marketing Communications focused on practical marketing and communication skills.
UM
Universidad Nuevo Mundo
Bachelor of Arts, Information Sciences and Techniques
Awarded a Bachelor of Arts in Information Sciences and Techniques with coursework in information systems and related techniques.
Cambridge English
C2 Proficiency (Certificate of Proficiency in English), English Language Proficiency
Obtained the Cambridge C2 Proficiency (Certificate of Proficiency in English), demonstrating mastery of English at the highest level.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
MexicoAuthorized to work in
United States
CanadaWebsite
causis.netPortfolio
behance.net/alfredo-manceraSalary expectations
120k-180k USD
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