At Oliver / Inside Ideas Group, I led a five-person creative team for 3M LATAM, working across Scotch-Brite, Post-it, Scotch, Command and Nexcare in Latin American markets.
I oversaw social media, video, photography, landing pages, digital advertising and e-commerce for Amazon, Mercado Libre and Walmart. I also coordinated regional adaptations with teams in the United States, Europe, Brazil and other markets while staying hands-on with concepts and execution.
Previously, as an Art Director at Oliver / Inside Ideas Group for Reckitt, I developed campaigns and content for brands including Enfagrow, SICO, Chocomilk, Tempra and Veet. I worked across digital, ATL, BTL and e-commerce projects, directed photo and video production, and adapted global campaigns for the Mexican market.
Since 2025, I’ve worked as a freelance Art Director, creating editorial design and corporate presentations for Hutchison Ports, as well as brand identities, visual systems, campaigns and communication materials for independent clients.
