Gabrielle Alfaro

Collaborated with design and cross-functional teams to develop and execute seasonal department and category plans that aligned with financial goals and brand vision. Conducted market research and developed visually engaging presentations to illustrate current industry trends and benchmark company performance against competitors.

Continuously evolved the voice of the brand and managed Jockey Tone of Voice guides. Effectively coordinated changes, corrections, and proofread all collateral throughout the pre-production process.

Partnered with the copywriting, merchandising, and packaging teams to enhance sales potential across numerous business channels through writing consumer-focused copy for retail packaging. Prepared product data documents as needed for a variety of packaging projects.

Led the implementation of seasonal visual presentations in retail stores, creating detailed and impactful floor plans and Plan-o-Grams (POGs) to drive customer engagement and sales. Spearheaded the reconstruction of the corporate retail lab, ensuring that it reflected current and upcoming floorset designs.

Managed the social media content calendar, posting consistently on Instagram and Facebook to highlight key performances, behind-the-scenes moments, and upcoming events, ensuring timely and engaging content that resonated with followers.

Actively promoted UGG's brand values of quality, comfort, and luxury to customers, enhancing their brand experience and fostering long-term customer loyalty. Leveraged in-depth product knowledge to create tailored recommendations, driving sales and contributing to promotional efforts.

Actively represented the brand, showcasing products through storytelling and in-depth product knowledge, translating this into increased sales and customer engagement. Developed strong customer relationships by providing personalized recommendations based on customer needs and preferences, ensuring a memorable shopping experience that encouraged repeat visits.

Grade: Cumulative GPA: 3.7, Major GPA: 3.9

Activities and societies: National Society of Leadership & Success member, Hospice Alliance Volunteer

Completed a Bachelor of Arts in Marketing, achieving Dean's List recognition with a cumulative GPA of 3.7 and a major GPA of 3.9. Engaged in various activities including membership in the National Society of Leadership & Success and volunteering for Hospice Alliance.