
Natalie Romo
@natalieromo
I create cross-channel marketing content and coordinate campaigns, brand-aligned communications, and retail merchandising.
What I'm looking for
I've produced social media, newsletters, website updates, and campus-wide campaign materials for health and wellness initiatives at Texas State University.
I coordinated timelines, approvals, and communications across departments while ensuring marketing materials met brand guidelines and HIPAA/FERPA requirements. I also supported scheduling, documentation, equipment needs, and daily office operations.
In retail roles at Buffalo Exchange, Plato's Closet, and Buc-ee's, I've managed inventory intake, evaluated merchandise using trend and brand awareness, created product displays, and supported high-volume customer service and POS operations.
Experience
Work history, roles, and key accomplishments
Entry-Level Buyer
Buffalo Exchange
Manage the intake process for the store's inventory by interacting daily with customer sellers, using trend tracking, brand research, and real-time market awareness. Curated in-store product displays to maintain cohesive visual storytelling and brand alignment.
Sales Associate
Plato's Closet
Jan 2025 - Jan 2026 (1 year)
Managed customer intake and evaluated merchandise using style relevance, seasonal trends, and brand categorization. Executed in-store merchandising through organized product placement and promotional alignment.
Marketing Assistant
Texas State University
Jan 2024 - Jan 2026 (2 years)
Produced and scheduled cross-channel marketing content, including social media posts, newsletters, website updates, and campus-wide campaign materials to promote health and wellness initiatives. Ensured all marketing outputs adhered to brand guidelines and regulatory requirements (HIPAA/FERPA).
Gifts/Merchandise Associate
Buc-ee's
Jan 2023 - Jan 2024 (1 year)
Assisted customers with product inquiries, promotional details, and situational concerns. Restocked and organized merchandise to maintain consistent inventory availability and store presentation.
Education
Degrees, certifications, and relevant coursework
Texas State University
Bachelor of Science, Advertising
2022 - 2025
Grade: Magna Cum Laude
Bachelor of Science in Advertising, graduated Magna Cum Laude.
Texas State University
Bachelor of Science, Advertising
2022 - 2025
Grade: Magna Cum Laude
Bachelor of Science in Advertising, graduated Magna Cum Laude.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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