At Icy Brands, I lead performance marketing for B2C and B2B clients across paid acquisition, analytics, and SEO. For one B2C client, I cut cost per lead from about R$3.50 to about R$1.00 through audience segmentation and dynamic-format creative testing.
At Teitec, I built the marketing function from zero, including acquisition strategy, paid traffic, social, and reporting; these initiatives drove about R$100,000 per month in incremental revenue from month six onward. At EY-Parthenon, I worked on a multi-country carve-out and a global petrochemicals strategy project, coordinating project deliverables across geographies.
