Beatriz Spira

Lead go-to-market strategy to scale patient and provider network, owning marketing operations end to end from CRM automation to multi-channel content and organic SEO, which grew site traffic 132% in 4 months.

Drove a complete turnaround of the marketing function, rebuilding the team and processes from scratch, designing the CRM journey, and building the company's new website end to end.

Developed and executed marketing and communication strategies for nine B2B companies across diverse segments. As interim CMO at LUZ, drove 78% revenue growth in the first 6 months through conversion funnel optimization and lead generation.

Directed comprehensive marketing strategy across communications, PR, branding, content, advertising, and events. Drove a 27% increase in earned media value and launched an original web series that grew the YouTube channel by 32% in 3 months.

Oversaw all marketing activities, driving a 19% increase in user engagement and a 21% reduction in customer acquisition cost. Oversaw PR and events strategy, increasing PR ROI by 28%.

Managed marketing strategy for WB Home Video and WB Games' IP and franchise portfolio in Brazil. Repositioned the video-on-demand strategy, driving 42%+ revenue growth within the first two months, and launched SVOD/AVOD products alongside a full redesign of the online presence.

Developed and executed innovative communication and branding strategies across advertising, events, and partnerships. Steered communications for Azul's NASDAQ IPO and negotiated strategic promotional deals, increasing marketing ROI by 23% in year one and 32% in year two.

Spearheaded integrated communication management and digital channel oversight for LYCRA®, including SEO optimization and a 360° marketing campaign. Drove significant results including increased organic traffic, conversions, boosted brand ratings, and social media growth exceeding the company target by 43% in the first year.

Built the annual marketing strategy for Marie Claire Brazil, spanning product management and commercial and communication planning across platforms, while owning P&L and budgets across brand extensions, licensing, pricing, distribution, and sales strategy.

Ongoing Bachelor's degree in Psychoanalysis and Psychotherapy.

MBA in Marketing from Ibmec Business School.

Post-Graduate degree in Business Management from Fundação Dom Cabral.

Post-Graduate degree in People Management and Leadership from Pontifícia Universidade Católica do Rio Grande do Sul.

Bachelor of Business Administration (BBA) in Business Administration and Management, General from Fundação Armando Álvares Penteado.