Open to opportunities

Gabriela Oliva

@gaboliva

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Creative strategist with over 20 years in brand marketing.

Brazil

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What I'm looking for

I seek a dynamic role in a creative environment that values innovation and collaboration, offering opportunities for growth and impactful projects.

I'm a creative strategist with over 20 years of experience in branding, marketing, and innovation. My passion lies in building strong brands and scaling them to global markets, ensuring tailored strategies for each region. I have a proven track record of leading multidisciplinary teams to create impactful strategies that connect businesses with their audiences.

Throughout my career, I have led various brand management projects, improving team performance and achieving remarkable results, including millions of impressions and a significant increase in active customers. I am dedicated to aligning brand strategies with business objectives and market trends to drive success.

Experience

Work history, roles, and key accomplishments

Brand and Corporate Marketing Manager

Air Apps

Jun 2022 - Sep 2024 (2 years 3 months)

Led the development and execution of Branding Strategy, Communications, Social Media Marketing, Brand Management, Data Analysis, Content Creation, and Corporate Marketing initiatives.
Engineered and implemented content and social media strategies that achieved 10-20% engagement rates, increased impressions by 165%, and expanded reach by 202%, significantly enhancing the company’s online presence.

Senior Marketing Coordinator

FARM RIO - Grupo Soma

Dec 2021 - May 2022 (5 months)

Led the brand’s first U.S. shoe launch with Nordstrom, spanning 60 stores and a NYC floor takeover, earning 3M impressions and major media coverage. Also drove launches at Net-a-Porter, Anthropologie, and Saks, boosting revenue by $30M and active customers by 85.8% in one quarter.

Communication Skills Project Management Problem Solving Communication Brand Management Brand Awareness Brand Strategy Brand Marketing Brand Experiences Brand Expression Brand Design Marketing Market Trends Communication Strategy Communications Strategy Communications Planning

Senior Brand Coordinator

RD Station

Jul 2019 - Aug 2021 (2 years 1 month)

Led brand strategy, acquisition, and a multidisciplinary team, enhancing branding, creative, and project management. Boosted team ENPS from -19 to X and spearheaded a rebrand, driving 345K leads, 125K sign-ups, 50 product launches, and 8M video views in 2020. Managed 1,300 projects, 3.2K CRM customers, and grew Instagram to 300K followers.

Education

Degrees, certifications, and relevant coursework

Universidade do Estado de Santa Catarina

Master, Fine Arts – Fashion and Apparel Design

2017 - 2019

Research line: Design and Clothing Technology
Dissertation: Brand awareness in Fashion Products.
The research was focused on Branding, Design Management, marketing, creative direction, product semantics, and Innovation.