Gabriela Oliva

Hi, I’m Gabô.
I’m not just a Brand and Marketing professional, I’m a creative strategist.
I turn vision into language, brands into experiences, and intention into impact.

I lead brand strategy end-to-end: positioning, narrative, experience, content, communications, and digital ecosystems. I build cohesive brand worlds where every touchpoint reinforces essence and emotion, ensuring campaigns connect deeply and deliver real business results.

Before strategy, I spent 10 years as a fashion photographer, obsessed with crafting images and stories that make people feel something. That shaped how I understand perception, emotion, and narrative power.

I bring deep expertise in insight-driven brand strategy across fashion, design, lifestyle, and tech. I’ve led high-performing teams, scaled creative operations, and launched initiatives that balance cultural relevance with measurable impact.

I’m also a tech-forward creative, using AI as a collaborator to amplify research, accelerate insights, and expand ideation, always with a human-first lens.

I’m proud to have:
• Driven 20% engagement and 202% reach growth at Air Apps through innovative social content.
• Launched FARM Rio’s first U.S. shoe collection in 60 Nordstrom stores, generating 3M+ impressions and $30M revenue impact.
• Led RD Station’s rebrand, delivering 345K inbound leads and a 20% increase in customer acquisition in one quarter.

What defines me isn’t just experience, but perspective. I lead with structure, create with intuition, and challenge assumptions, especially my own.

I believe people connect to brands like they connect to life: through layered, meaningful experiences. Insight, creativity, and execution are one integrated process. Brand love is built moment by moment, when every touchpoint deepens meaning and emotional clarity.

For me, shaping a brand isn’t about noise, it’s about truth, relevance, resonance, and lasting impact. I care about honest meaning. I want the work I lead to matter, move people, and stand the test of time.

Core strengths:
Brand Strategy | Brand Experience | Content & Communications Strategy | Creative Leadership | Emotional Storytelling | Innovation
Grounded in Campaign Management | Digital Marketing | Team Development | Data-Informed Decision-Making

🎯 I’m open to leadership roles in Brand, Marketing, and Experience Design, especially with lifestyle and tech brands where creativity drives strategy and storytelling builds connection.

If you’re growing a team, work remotely, and value building strong brand strategies and experiences, I’d love to connect 📩.