Funto Tade

Oversaw A/B testing and leveraged analytics to improve customer experience and product performance. Collaborated seamlessly with UX, engineering, data, and commercial teams to align digital product decisions with growth strategy. Defined and executed the technology strategy, ensuring scalable and efficient systems while managing budgets and forecasting.

Led product roadmap development from idea to market, aligning with business goals and user needs to drive engagement and revenue growth. Spearheaded the development and execution of the Web3 ad product management network, integrating blockchain technology for transparency and tokenized rewards. Established a clear product development framework, championing best practices in backlog management, agi

Refined and prioritized the product backlog based on customer feedback, market trends, and business objectives. Collaborated with cross-functional teams to develop product roadmaps and backlog plans. Provided leadership to a team of 4 product owners, mentoring them to achieve cohesive execution and drive high-impact results.

Executed all visual design stages (UI/UX) from concept to final hand-off to Engineering, conceptualizing original ideas for user-friendliness. Ensured the product development backlog was properly organized, prioritized, and kept up to date. Clearly informed engineering teams about prioritized work to motivate optimal solutions.

Proactively led the translation of strategic goals into actionable product roadmaps, championing rapid experimentation and continuous optimization. Oversaw the end-to-end sales funnel, working hand-in-hand with the experimentation team to A/B test funnel variations. Managed CRM operations to uncover and act on high-value metrics, leveraging AI to enhance search intent recognition.

Oversaw the entire product lifecycle and set risk mitigation strategies. Supported the Product Owner in managing customer expectations for project deliverables and implementing an effective system of project governance. Defined and managed a well-defined project management process, championing ongoing process improvement initiatives to implement best practices for Agile Project Management.

Managed projects from development stage to GO-LIVE, creating wireframes, storyboards, user flows, and site maps to effectively communicate interaction and design. Conducted user research and evaluated user feedback to inform product development. Led automation initiatives that enabled recruiters to invite, scout, and interview candidates.