Open to opportunities

Maha Elrefai

@mahaelrefai

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Experienced Product Manager with over 15 years in the field.

United Kingdom

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my extensive experience in product management to drive impactful solutions.

I am an experienced Product Manager with over 15 years in the field, including two roles as a product manager in founding teams where I helped take products from the ground up. My strong background in working with agile engineering teams and collaborating with different departments has enabled me to deliver successful products consistently.

Currently, I serve as the Head of Product at Camlist, where I lead the development and execution of the product strategy for a dynamic video-based platform designed to help rehome pets across multiple regions. My role involves setting the product roadmap, prioritizing features based on user needs and business goals, and ensuring smooth feature implementation in an agile environment.

Throughout my career, I have managed mobile app products and have experience with marketing automation tools, web platforms, and content management systems. I am passionate about driving product lifecycle from concept to delivery and continuously optimizing user experience through data-driven decisions.

Experience

Work history, roles, and key accomplishments

Current

Head of Product

Current

Camlist

Feb 2020 - Present (5 years 4 months)

Led the product strategy and roadmap for Camlist's pet rehoming platform across multiple regions. Collaborated daily with cross-functional teams and applied agile methodologies to manage product iterations and ensure continuous improvement. Drove data-driven decisions to optimize user experience and platform growth.

Product Strategy Product Roadmap Agile Methodologies Scrum Cross Functional Team Management Data Analysis User Experience Leadership

Senior Product Manager

Cognitev

Jan 2015 - Feb 2020 (5 years 1 month)

Led and developed product roadmaps for Cognitev products in conjunction with the Senior Team. Provided hands-on leadership and direction to the product team, defining and developing communication strategies. Collaborated effectively with Sales, Engineering, and Operations to ensure effective delivery and support of products and services.

Product Roadmapping Product Leadership Communications Strategy Delivery Product Support

Digital Product Manager

Discovery Communications

Sep 2013 - Dec 2014 (1 year 3 months)

Developed the look and feel of websites to create a seamless user experience and led the Fatafeat's Youtube channel. Managed social media content and metrics, creating business requirements for site development and communicating with the Technology Team. Managed usability testing projects, budget, and applied new media technologies and standards.

Web Development User Experience YouTube Channel Management Social Media Management Usability Testing Budget Management Digital Media

Product Manager

Gulf News

Apr 2011 - Sep 2013 (2 years 5 months)

Responsible for evaluation, definition, and support of development delivery of new digital initiatives and reviewing existing products for constant enhancement. Managed concepts from realization to launch, shaping and delivering innovative digital concepts with premium user-friendly interfaces. Used analytics tools and usability studies to drive product improvement and translated technical concept

Concept Management User Experience Analytics Usability Studies Technical Translation

Product Specialist

Middle East Broadcasting Television

Aug 2007 - Apr 2011 (3 years 8 months)

Collected data, conducted research, and analyzed trends to ensure websites met online user expectations and needs. Interfaced with business units to prepare business cases and worked with technical and creative teams to convert requirements into design and development. Created workflow and wireframes for new web projects and managed social media properties and marketing communication projects.

Market Research Trend Analysis Business Use Cases Workflows Wireframing Social Media Management Social Media Marketing

Education

Degrees, certifications, and relevant coursework

Edinburgh Business School, Heriot-Watt University

Master of Business Administration, Business Administration

2013 - 2015

Completed a Master's degree focusing on core business principles and management strategies. Gained advanced knowledge in areas such as finance, marketing, and organizational leadership.

American University of Sharjah

Bachelor of Science, Computer Science

2002 - 2007

Pursued a Bachelor of Science degree with a focus on Computer Science. Studied fundamental concepts including programming, data structures, algorithms, and software development.