
Freya Bayer 2
@freyabayer2
Head of Operations at Nexfar, where I introduced the first company-wide OKR system and reduced support response times by 67%.
What I'm looking for
At Nexfar, I lead Customer Support, Customer Success, and operational initiatives for a B2B SaaS company serving the pharmaceutical retail sector. I introduced the company’s first organization-wide OKR system, with at least 93% attainment across completed quarters, and redesigned support workflows to reduce response times by 67%.
At DOT Digital Group, I managed project delivery and operations, including an 11-person multidisciplinary team. I helped deliver 16 digital courses 50% faster than the company’s average delivery time, without increasing costs.
I also founded and co-owned Bunnies - Dream World, a fashion e-commerce brand, overseeing product development and day-to-day business operations. I’m interested in international opportunities across Operations, Project and Program Management, and Strategy & Operations.
Experience
Work history, roles, and key accomplishments
Head of Operations
Nexfar
Sep 2025 - Present (1 year 2 months)
Lead Customer Support, Customer Success, and operational initiatives, driving process optimization, team performance, and cross-functional execution in a B2B SaaS company serving the pharmaceutical retail sector.
- Operational Leadership: Lead a team of 5 across Customer Support and Customer Success, coordinating operational initiatives across a 17-person organization.
- OKR Management: Designed
Founder and co-owner
Bunnies - Dream World
Mar 2024 - Dec 2025 (1 year 9 months)
Founded and managed a fashion e-commerce brand, overseeing business development and day-to-day operations from concept to execution.
- Business Operations: Managed operational and commercial activities, coordinating priorities across different areas of the business.
- Product Development: Led product development from concept to launch, coordinating the process from initial ideas through execution
Product Manager
Data Guide
Feb 2025 - Sep 2025 (7 months)
Responsible for optimizing business processes, identifying improvement opportunities, and analyzing workflows to increase operational efficiency.
- Mapped and documented business processes using flowcharts to improve workflow clarity and structure.
- Identified bottlenecks and process inefficiencies, supporting the development of improvement opportunities.
- Analyzed existing workflows to identif
Project Leader
DOT Digital Group
Jun 2024 - Oct 2024 (4 months)
Led multidisciplinary teams and managed project financials, resource allocation, and strategic planning to ensure efficient project delivery.
- Team Leadership: Led a multidisciplinary team of 11 professionals, including graphic designers, front-end developers, and instructional designers, fostering collaboration and innovation.
- Resource & Budget Management: Managed project costs and resource a
Project and Operations Manager
DOT Digital Group
Mar 2022 - Jun 2024 (2 years 3 months)
Managed project delivery and operational processes at a digital education solutions company serving large public- and private-sector organizations.
- Project Portfolio Management: Managed project scope, timelines, budgets, resources, and risks, defining production workflows and change management strategies to support efficient delivery.
- Team Leadership: Managed an 11-person multidisciplinary te
Project Manager
Civicus
Sep 2020 - Dec 2021 (1 year 3 months)
Managed end-to-end digital projects, coordinating teams, clients, and suppliers to ensure delivery within scope, timelines, and budget.
- Project Management: Oversaw project planning, execution, and delivery, managing schedules, budgets, resources, and risks.
- Stakeholder Coordination: Aligned internal teams, external partners, clients, and suppliers to ensure effective communication and project
Consulting Director
Esag Jr. Consultoria em Administração
Jul 2019 - Dec 2019 (5 months)
Key Responsibilities:
- Management of the area team, composed of 3 managers and 14 consultants.
- Design and implementation of project management methodology.
- Client relationship management.
- Quality control of consulting projects.
- Technical development of project managers and consultants.
- Participation in the commercial area.
Main Achievement: achieved 104% of the customer satisfaction ta
Project Manager
Esag Jr. Consultoria em Administração
Jan 2019 - Jun 2019 (5 months)
Responsible for 13 project teams, directly leading 14 consultants over the semester. Managed projects on financial structuring, operations, commercial planning, marketing strategies, and hypothesis validation, among others, for real estate companies, restaurants, research institutes, furniture manufacturing, and other business segments.
Project Consultant
Esag Jr. Consultoria em Administração
Jul 2018 - Dec 2018 (5 months)
Actively participated in the execution of 4 consulting projects in market analysis services, market research, and development of market entry strategies for export products.
Trainee
Esag Jr. Consultoria em Administração
Apr 2018 - Jul 2018 (3 months)
Developed a complete business plan for the establishment of a real estate investment company.
Education
Degrees, certifications, and relevant coursework
Deep Teaching Solutions
Learning How to Learn: Powerful mental tools to help you master tough subjects
Apr 2024
Universidade do Estado de Santa Catarina
Bacharelado em Administração
2017 - 2022
Feedz by TOTVS
Certificação OKR Essencial - Defina metas com OKRs
Mar 2022
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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