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Freya Bayer 2FB
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Freya Bayer 2

@freyabayer2

Head of Operations at Nexfar, where I introduced the first company-wide OKR system and reduced support response times by 67%.

Brazil
Message

What I'm looking for

I’m interested in international opportunities across Operations, Project and Program Management, and Strategy & Operations.

At Nexfar, I lead Customer Support, Customer Success, and operational initiatives for a B2B SaaS company serving the pharmaceutical retail sector. I introduced the company’s first organization-wide OKR system, with at least 93% attainment across completed quarters, and redesigned support workflows to reduce response times by 67%.

At DOT Digital Group, I managed project delivery and operations, including an 11-person multidisciplinary team. I helped deliver 16 digital courses 50% faster than the company’s average delivery time, without increasing costs.

I also founded and co-owned Bunnies - Dream World, a fashion e-commerce brand, overseeing product development and day-to-day business operations. I’m interested in international opportunities across Operations, Project and Program Management, and Strategy & Operations.

Experience

Work history, roles, and key accomplishments

Nexfar logoNE
Current

Head of Operations

Nexfar

Sep 2025 - Present (1 year 2 months)

Lead Customer Support, Customer Success, and operational initiatives, driving process optimization, team performance, and cross-functional execution in a B2B SaaS company serving the pharmaceutical retail sector.

- Operational Leadership: Lead a team of 5 across Customer Support and Customer Success, coordinating operational initiatives across a 17-person organization.
- OKR Management: Designed

Bunnies - Dream World logoBW

Founder and co-owner

Bunnies - Dream World

Mar 2024 - Dec 2025 (1 year 9 months)

Founded and managed a fashion e-commerce brand, overseeing business development and day-to-day operations from concept to execution.

- Business Operations: Managed operational and commercial activities, coordinating priorities across different areas of the business.
- Product Development: Led product development from concept to launch, coordinating the process from initial ideas through execution

Data Guide logoDG

Product Manager

Data Guide

Feb 2025 - Sep 2025 (7 months)

Responsible for optimizing business processes, identifying improvement opportunities, and analyzing workflows to increase operational efficiency.

- Mapped and documented business processes using flowcharts to improve workflow clarity and structure.
- Identified bottlenecks and process inefficiencies, supporting the development of improvement opportunities.
- Analyzed existing workflows to identif

DOT Digital Group logoDG

Project Leader

DOT Digital Group

Jun 2024 - Oct 2024 (4 months)

Led multidisciplinary teams and managed project financials, resource allocation, and strategic planning to ensure efficient project delivery.

- Team Leadership: Led a multidisciplinary team of 11 professionals, including graphic designers, front-end developers, and instructional designers, fostering collaboration and innovation.
- Resource & Budget Management: Managed project costs and resource a

DOT Digital Group logoDG

Project and Operations Manager

DOT Digital Group

Mar 2022 - Jun 2024 (2 years 3 months)

Managed project delivery and operational processes at a digital education solutions company serving large public- and private-sector organizations.

- Project Portfolio Management: Managed project scope, timelines, budgets, resources, and risks, defining production workflows and change management strategies to support efficient delivery.
- Team Leadership: Managed an 11-person multidisciplinary te

Civicus logoCI

Project Manager

Civicus

Sep 2020 - Dec 2021 (1 year 3 months)

Managed end-to-end digital projects, coordinating teams, clients, and suppliers to ensure delivery within scope, timelines, and budget.

- Project Management: Oversaw project planning, execution, and delivery, managing schedules, budgets, resources, and risks.
- Stakeholder Coordination: Aligned internal teams, external partners, clients, and suppliers to ensure effective communication and project

Esag Jr. Consultoria em Administração logoEA

Consulting Director

Esag Jr. Consultoria em Administração

Jul 2019 - Dec 2019 (5 months)

Key Responsibilities:
- Management of the area team, composed of 3 managers and 14 consultants.
- Design and implementation of project management methodology.
- Client relationship management.
- Quality control of consulting projects.
- Technical development of project managers and consultants.
- Participation in the commercial area.

Main Achievement: achieved 104% of the customer satisfaction ta

Esag Jr. Consultoria em Administração logoEA

Project Manager

Esag Jr. Consultoria em Administração

Jan 2019 - Jun 2019 (5 months)

Responsible for 13 project teams, directly leading 14 consultants over the semester. Managed projects on financial structuring, operations, commercial planning, marketing strategies, and hypothesis validation, among others, for real estate companies, restaurants, research institutes, furniture manufacturing, and other business segments.

Esag Jr. Consultoria em Administração logoEA

Project Consultant

Esag Jr. Consultoria em Administração

Jul 2018 - Dec 2018 (5 months)

Actively participated in the execution of 4 consulting projects in market analysis services, market research, and development of market entry strategies for export products.

Esag Jr. Consultoria em Administração logoEA

Trainee

Esag Jr. Consultoria em Administração

Apr 2018 - Jul 2018 (3 months)

Developed a complete business plan for the establishment of a real estate investment company.

Education

Degrees, certifications, and relevant coursework

DS

Deep Teaching Solutions

Learning How to Learn: Powerful mental tools to help you master tough subjects

Apr 2024

Universidade do Estado de Santa Catarina logoUC

Universidade do Estado de Santa Catarina

Bacharelado em Administração

2017 - 2022

FT

Feedz by TOTVS

Certificação OKR Essencial - Defina metas com OKRs

Mar 2022

Tech stack

Software and tools used professionally

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