Open to opportunities

Freda Sangfroid

@fredasangfroid

Message

Results-driven HR and operations leader specializing in AI-enabled transformation and change management.

United States

Message

What I'm looking for

I seek roles driving cross-functional transformation where I can lead SaaS implementations, use AI and analytics to optimize operations, and partner with executives to improve employee and customer outcomes.

I am a results-driven leader who connects strategy with operations to transform organizations, implement technology, and improve employee and customer experiences. I founded Wake the Lion LLC to deliver AI-enabled SaaS transformations, process automation, and data-driven advisement across HR, customer service, and operations.

I have led large-scale CRM implementations, reduced service call volume by 48%, improved response times by nearly 50%, and raised customer satisfaction over 25% shortly after go-live. Previously I led global diversity and inclusion strategy at major financial firms and built HR operations and recruiting programs for organizations of varied size and complexity.

Experience

Work history, roles, and key accomplishments

Current

Principal Consultant

Current

Wake the Lion LLC

Jan 2013 - Present (12 years 10 months)

Founded and led a consulting practice delivering SaaS implementations, AI-enabled process automation, and organizational transformation; drove a Salesforce 311 rollout that reduced call volume 48% and improved response times ~50%.

Project Management Salesforce Generative AI Process Automation Change Management Business Analysis Customer Experience & QA Stakeholder Engagement

VP, Human Resources

Barclays

Jan 2009 - Dec 2012 (3 years 11 months)

Established and led global diversity & inclusion strategy during major post-acquisition transition, creating DE&I business plans, scorecards, and managing program budgets to integrate D&I into operations and mitigate risk.

Diversity & Inclusion HR strategy Stakeholder Engagement Program Management Budget Management Change Management

AVP, Human Resources

Credit Suisse

Jan 2005 - Dec 2008 (3 years 11 months)

Led regional HR goals and talent acquisition strategies focused on women and underrepresented groups, partnering with business leaders to align development and measure accountability across global markets.

Talent Acquisition Diversity & Inclusion HR Leadership Workforce Planning Employee Lifecycle

Employment Manager

Good Shepherd Services

Jan 2002 - Dec 2004 (2 years 11 months)

Managed recruiting and HR operations for 400+ employees, implementing onboarding, compliance monitoring, compensation scales, and performance management processes to improve workforce effectiveness.

Recruiting Onboarding & Compliance Compensation Analysis Performance Management HR Operations Employee Relations

Diversity Campus Recruiting Coordinator

Goldman Sachs

Jan 2000 - Dec 2002 (2 years 11 months)

Supported campus diversity recruiting by developing on-campus programs and partnerships with 15+ nonprofit and HBCU partners, helping create the MBA Camp and selecting candidates for scholarships and fellowships.

Campus Recruitment Program Development Partnership Management Presentation Event Coordination Stakeholder Engagement