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Frano Alonso

@franoalonso

Business unit manager and commercial strategy consultant at Hiperplaca and Carnival Tours, expanding LATAM services and optimizing cross-border currency workflows.

Argentina

Message

At Carnival Tours, I conducted a commercial diagnosis and regional market research to shape a LATAM expansion plan. I also structured cross-border currency workflows for international pay-ins and pay-outs.

At Hiperplaca, I led the strategic, financial, and commercial work for the Hauswell business unit, managing premium brand positioning and commercialization. I developed pricing models and cost analyses to safeguard margins and unit economics.

At Agrofy, I built automated dashboards to track commercial KPIs and developed web-scraping processes for lead generation. I also coordinated multi-country agile squads and managed commercial budgets and revenue forecasts.

Earlier, at Grupo Mendizabal and DirecTV, I worked across product strategy, commercial planning, pricing, and P&L reporting. I hold an Executive MBA from Universidad Torcuato Di Tella and a B.S. in Marketing from Universidad CAECE.

Experience

Work history, roles, and key accomplishments

Senior Management Consultant

Carnival Tours

Mar 2026 - Jul 2026 (4 months)

Conducted comprehensive analysis and commercial diagnosis to design strategic expansion plans for services across LATAM. Defined and structured cross-border currency movement workflows and executed regional market research.

Market Analysis Strategic Planning Cross Border Financial Workflows Data Driven Growth Frameworks KPI Implementation

Business Unit Manager

Hiperplaca

May 2025 - May 2026 (1 year)

Owned strategic, financial, and commercial leadership for the Hauswell high-end business unit, overseeing premium brand positioning and commercialization. Managed a portfolio of top-tier global luxury brands and led commercial negotiations.

Strategic Leadership P&L management Pricing Models Cost Structure Remote Management KPI Setting Commercial Negotiation

Product & Brand Manager

Grupo Mendizabal

Oct 2023 - Apr 2025 (1 year 6 months)

Headed product and marketing strategies for high-volume traditional retail channels. Controlled cost tracking, margin analysis, and P&L reporting, and spearheaded digital marketing and paid media optimization.

Product Strategy Marketing Strategy Cost Tracking Margin Analysis P&L Reporting Digital Marketing Paid Media Inventory Management

Sales Operations Leader

Agrofy

Jan 2019 - Dec 2023 (4 years 11 months)

Formulated sales, marketing, and pricing strategies for a B2B tech subscription ecosystem. Built automated dashboards and web-scraping processes for lead generation, and directed annual commercial budgeting.

Sales Strategy Marketing Strategy Pricing Strategy Salesforce Looker Excel Web Scraping Lead Generation Agile Project Management Budgeting Forecasting

Sales & Operations Planning Manager

DirecTV

Jan 2016 - Dec 2019 (3 years 11 months)

Developed business plans and forecasted operations volumes and capabilities. Integrated Customer Lifetime Value into pricing and monitored financial health through P&L audits and executive reporting.

Business Planning Forecasting Customer Lifetime Value Pricing P&L Analysis Executive Reporting

Commercial Planning Leader

DirecTV

Jan 2012 - Dec 2016 (4 years 11 months)

Chaired monthly cross-functional Commercial Planning committees and engineered country-wide sales targeting matrixes and regional distribution expansion analyses.

Commercial Planning Cross functional Coordination Sales targeting Distribution Analysis

Management Trainee & Analyst

DirecTV / BBVA Consolidar

Jan 2004 - Dec 2012 (8 years 11 months)

Rotated through Financial Planning, Postpaid Products, and Customer Analytics roles. Awarded Outstanding Employee of the Year at BBVA Commercial Development division in 2006.

Financial Planning Customer Analytics Retention