Franklin Lino

Worked as Digital Marketing Manager at MK Atelier.

Drove a 5% lift in campaign-day revenue and increased average transaction value by $1 across multi-state and LATAM markets (Costa Rica, Chile, Mexico)
Developed and executed digital and social content strategies
Improved campaign-day revenue by ~5%
Increased average product sales by ~$1 per transaction
Analyzed campaign results to improve engagement and acquisition
Managed merchandising in Revel P

Have created this company since the concept.
From 0 to 7 figures (R$), 19 employees.
3 products, 1 spinoff (Worksphere) https://www.linkedin.com/company/plataformaworksphere/

Nowadays working as member board of directors for strategic decisions.

Spinoff From B2Mídia Digital.
Developer of the very first MVP using Switf.
Head of Innovation and new businesses.
Led team formation and training.
Developed all marketing initiatives from the ground up.
Managed the Localization of the product to English

• Implemented Marketo automation, increasing lead conversion by 20%
• Managed email marketing campaigns, achieving an average open rate of 25%.
• Conducted keyword research using tools like Google Keyword Planner and SEMrush to identify high-value keywords.
• Developed and implemented link building strategies to enhance website authority and rankings.
• Analyzed website analytics using Google Anal

Executed web production and localization initiatives for content in Brazilian Portuguese and Spanish (LATAM)
Managed CMS workflows (Contentful)
Reduced bounce rates using GA4 insights
Supported experimentation and personalization (Intellimize)
Collaborated with SEO, Product, Engineering, and Marketing teams

Executed end-to-end web production and localization across 3 language markets (EN/ES/PT), publishing content for Mailchimp's global audience of 12M+ active users. Managed and optimized Contentful CMS workflows for a multi-team content operation, reducing editorial friction and accelerating time-to-publish across Marketing, SEO, and Product. Reduced bounce rates on key landing pages by diagnosing u

- Optimized content, resulting in a 52% revenue growth.
- Part of the Data & Analytics team implementing SEO techniques and routines to improve organic and paid traffic of University of California, Berkeley Extension website.
- A/B Testing.
- Conducted site audits for 11 websites, identifying key areas for improvement.
- Provided monthly KPI reports to senior leadership.
- Conducted comprehensive

• Performed site audits and on-page optimization.
• Managed web content using CMS (Omni Update).
• Utilized Google Search Console to monitor website performance and resolve indexing issues.
• Collaborated with cross-functional teams to ensure SEO best practices were integrated into web development and content creation.
• Used spiders and SEO ranking software for site performance tracking.

Spearheaded product management for the development of a SaaS MVP, successfully launching within 12 months by implementing a targeted localization strategy for Spanish- and Portuguese-speaking LATAM markets across two countries. Assembled and directed a cross-functional founding team of four, crafting a robust go-to-market strategy focused on product marketing, including ICP definition, pricing mod

Event organizer and host
To help entrepreneurs to achieve their best.
Contents to help members to create companies
Improve their marketing strategies
Ecommerce
Technical visit to great companies from Guarulhos, with students and young entrepreneurs.

Representative of youth at board of directors at ACE-Guarulhos.

Scaled organic website traffic from 0 to 20K monthly visitors by conducting thorough business analysis and leveraging data visualization tools like Looker, Tableau, and Power BI to track KPIs and optimize strategies. Established a robust lead pipeline of 19K over 8 years, utilizing advanced reporting capabilities in Excel to analyze performance and enhance lead generation efforts based on KPIs. Bu

Developed automated tests and Voicexml for phone systems.
Led technical support (30 people) and quality assurance teams.
Part of the Development team for digital phone systems, which later turn to Locaweb Telecom.

Several roles during 7 years work experience.
Customer Service representative.
Customer Service leader.
PHP developer for VoiceXML application based.
Java developer, for VoIP custom based solution using Asterisk.
Automated Testing for websites using selenium.

Marketing and English Business. Immersive program taken with high level professors with sessions were we discussed real cases. I have the honor to be the class representative and speak at closing dinner.